Replay: Creating a Successful Online Course or Business with Amy Porterfield

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the wonderful Amy Porterfield. Amy is an Online Marketing Expert who helps entrepreneurs build successful online businesses and profitable digital courses. This episode was my second ever interview and whilst some time has moved on since then, the conversation still stands. We're talking about online courses and transitioning into an online business, and although some of my opinions might be different now from what I've learned, I think that's interesting is interesting to see how far I've come as a person.   KEY TAKEAWAYS COVERED IN THE PODCAST Starting an online business or creating a course must be done in baby steps. Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable. To start, get in the trenches and learn all you can about your target customer. If you’re just getting started, try to create the course first and then market it. Creation and promotion are two separate beasts. Consistency matters, no matter the size of your audience. Keep your course simple at first and get fancy later. Your customer will care more about the content and knowledge than they will about whether you’re using fancy video all the time. You’ll never get to where you want to go if you don’t start. When you reach a goal, celebrate! It’s important for you and your team (if you have one) to celebrate those milestones.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Don’t compare yourself to the big shots in the industry – use what they are doing as inspiration, learn from them, listen to their podcasts, read their blogs – but then start from scratch, and do it your way!   HIGHLIGHTS YOU SIMPLY CAN'T MISS How to stay motivated when creating a course The key to completing your course Why it’s important to show your team how instrumental they are   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Amy Porterfield Instagram Amy Porterfield Website   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. So great to have you with me again, as you may have known, if you listen to last week's episode, we are doing some replays. We are doing four in total. The first one was last week, which was Jasmine, which was just brilliant. I love that episode still one of my favorites. And this week is another of my favorites. Obviously they're all my favorites, which is why I chose them. But this week was my second ever interview. When I started my podcast and, and I talked to people a lot about podcasting, often people who join me for the 90 day program want to launch a podcast. I've launched a few podcasts now with people. So we use that 90 day program to go through and launch their podcast. And one thing that people ask me, or one thing that I talk about, if you're thinking about one is what's the format going to be. Are you going to have interviews? Are you not? What style? And actually, one of the things I did when I started my podcast was I initially just did solos. The first 20 something episodes were solo episodes and I did it because I think I heard Pat Flynn say...

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