Following on from last week's episode, the next few week's episodes are going to be replays of past episodes. Each of these will dive deeper into each of the 3 main areas that you need to focus on in business, right from day one. Starting with today’s episode, which is all about how you can come up with your perfect customer! In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that. KEY TAKEAWAYS COVERED IN THE PODCAST The problem with only looking at demographics How to understand your customers behaviours, motivations and aspirations Why you need to focus more on the benefits of what you sell, rather than the service or product itself LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Check out my Summer Sale bundle Join my Visibility Challenge Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: The whole point in getting to know who your customer is, is that your marketing, your messaging, your social media. Your, your, your content should always be leading them to you and your stuff. I, as your perfect customer, should read your content, should see a social media post and think you're talking directly to me. And that's really hard to do when you don't know who these people are. You are listening to Your Dream Business podcast, episode 289. You are listening to Your Dream Business Podcast and I am your host, Teresa Heath-Wareing. If you are a business owner who is striving to build a business and a life that you dream of on your own terms and doing something that you love then this is the podcast for you. Each week I will share with you business, marketing and mindset, tools and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started. Hello, and a really warm welcome to this week's episode of the podcast. How are you doing? So this week I am going to talk all about your perfect customer. Because I was putting together a freebie that I have about visibility. If you want it, you can go to teresaheathwareing.com/visible, and basically it's like a five day email challenge where I email you every day and I give you something specific to do. And it's all about getting more visible, getting in front of other people's audiences through things like podcasts and speaking on other people's in other people's groups, or doing a guest blog or whatever it might be. But it's a really brilliant way to increase your audience and a really successful one. So I've put together this visibility challenge, and when I was putting it together, I was going to record a video about how you come up with your perfect customer, how you know they are. And I just didn't get time cuz I...

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