Reviewing The Past Year and Planning For An Epic 2020

Today’s episode isn’t going to have one specific theme as there are a couple of different things I want to talk to you about. I love creating episodes that give you actionable steps to take and that’s exactly what this week’s podcast will do.First of all, I talk about something planning for the year ahead. As business owners it can be hard to look at our businesses with and outside perspective and in order to look ahead, that’s what you need to do. Secondly, I look at how you can market your business a little better when it comes to encouraging people to invest in you.KEY TAKEAWAYS COVERED IN THE PODCASTPlanning for the year ahead is incredibly important as a business owner and in order to create an effective plan, you need to take yourself out of the business to ‘see’ what you’re doing and where you want to go.In order to plan your 2020, you also need to review 2019. This means looking at the aspects of what went well and what didn’t, looking at your growth, focusing on what you have achieved and looking at your finances.Once you have reviewed your year, you can start to think about what you want to achieve in 2020 and how you’re going to reach your goals. You need to think about what you need in order to succeed.Think about when you last mapped out all of your marketing channels, which ones are the most successful? What do you need to do more of in 2020?THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you want to plan for the year ahead, you need to think how your customers see your business. Although it’s important to be ‘in’ your business, it’s also important to take a step back and think of things from a customer point of view.HIGHLIGHTS YOU SIMPLY CAN'T MISSPlanning for the year ahead - 07:11Marketing your business in 2020 - 17:53Transcript below Speaker 1: (00:32) Hello, hello and welcome to this week's episode of the podcast. Happy Monday! If you are listening on a Monday. Otherwise, I hope you're having a lovely day, whatever day it is. So today I want to talk about a few different things. I'm trying to like work out in my head what the theme of this podcast episode is or what the main focus is. But there were so many little different things I want to talk about that I kind of think that it probably hasn't got one main theme today. Obviously it's a solo episode, so normally I like to do some teaching or I like to talk about business or that sort of thing. And it's just a really, I like the solo ones because it's a really nice way of just kind of like giving you some real actionable stuff to do. Whereas although the interviews are amazing and honestly I love them so much, it's just sometimes you don't get those actionable steps or you don't get those things that you can do in your business.Speaker 1: (01:27) So for me, I think today is going to be a little bit about that. It's going to be a few different things that I want you to think about and it might just be a little bit all over the place. So I apologise. But one thing is I'm glad my voice has come back because I've had a lot of trouble over the last few weeks because we're nearing the end of the year. And to be honest, I've had a really busy few weeks in terms of speaking, in terms of interviews, in terms of just trying to cram in a lot of stuff before the end of the year and it took its toll. It had its effect on me...

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