Running a challenge in your business to increase sales

In this week’s podcast we will be talking all about using a challenge in your business! We will be covering a step by step guide on how to run a challenge in your business and how to make it as effective as possible.KEY TAKEAWAYS COVERED IN THE PODCASTThe price of my academy is going up, forever! Now is your last chance to join at this amazing price.It is very easy to get overwhelmed when you have your own business, especially when you are attending lots and lots of different courses and content.A challenge can really demonstrate a product or service at the end of it – it gives people a taste of what is to come!What are your customers struggling with that you can help them with? Try to think of something that needs more detail than a PDF or 5 minute video.Make sure you include actionable steps they can follow along every day.It is a good idea to have a private Facebook group for your challenge to help with accountability and understanding more about the people who take part.Go live in your Facebook group to check in with everyone – this adds a lot of value.You could add in some prizes along the way and pick winners who are getting on well.Your sales pitch will be on the final day – you could do it on a Facebook live.Encourage people to join your live with exclusive content.Try to have a limited time offer or a discount to encourage people to sign up straight away.Follow up your challenge with onboarding emails.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If someone has come into your challenge, they are still going to need more information. By doing a challenge, you are giving them a taster but also leaving more for them to learn so they then buy from you!HIGHLIGHTS YOU SIMPLY CAN'T MISSEverything you need to know about The Academy - 04:05Why do a challenge? - 11:51How to set up a challenge for your business - 13:58Transcript below Hello and welcome to today's episode of the podcast. How are you doing? It feels like I haven't recorded an episode for ages because I batched so much content and now it's time to do the next lot of rebatching. If you don't batch content, then I would highly recommend it because it really helps to keep you focused and get ahead of the game. So it's very unusual for me to have a podcast so close to when it's coming out. So I'm actually recording this the Tuesday before it's released on the Monday. But what is quite nice is it means I can talk about stuff that's happening at the moment or it seems really, really kind of up to the moment and on the minute type of an episode, which like I said, ordinarily they're not that close because I do batch and I get ahead, which helps me make sure that we've always got an episode for you.And I am not causing my team to have an absolute nightmare trying to rush to get something done. So at point of recording this, we are still in a kind of semi lockdown situation. And it's really funny because my husband and I were talking just the other day about this and how we felt and basically about the fact of when it first all kicked off. We were fine, we were okay, we kind of cracked on and got on this stuff. And actually it's getting harder the longer that the time it goes on. Whereas actually I've spoken to some people who really struggled at the beginning and are actually now doing okay cause they're getting into a routine. But the problem is the things that my husband's and I are really pining for other things that are going to be the last to come. So our life, like I said, I worked from home so I didn't ever go out to an office so that there's no change.But what we do in our life for fun is we go out for dinner and go to the pub and have a cocktail somewhere nice and we travel. Last year...

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