Today’s episode of the podcast is an interview with Michelle McCance, where we take a deep dive into why and how you should be using Facebook Ads to grow your business, after you've achieved organic social media success. Michelle is passionate about making advertising accessible to ALL businesses, no matter their budget or tech ability and she is keen to share her knowledge with as many business owners as she can. So tune into this episode and happy advertising! KEY TAKEAWAYS COVERED IN THE PODCAST What you need to get right before you run Facebook Ads The mindset challenges you need to overcome to run successful Facebook Ads The minimum budget you need to run a Facebook Ad and when you should outsource What you need to think about and include when planning your Facebook Ad LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Michelle on Instagram at The Small Business Ad Club or Tiny Shell By The Sea Join Michelle's Email List Check out Michelle's Billy Basics Meta Ads Course Find out more about outsourcing your Ads Management to Michelle Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello, and a really warm welcome to this week's episode of the Your Dream Business Podcast. And as always, I'm your host, Teresa Heath Wareing. How are you doing? So as I mentioned last week, we had our first interview back and I have another interview for you this week. And actually I've forgotten how lovely it is to do interviews. And how easy, and I mean that in a nice sense, not in a, I can't be bothered to do podcasts, but like how easy it is to do the interviews because it's just so nice to have a conversation. And today I've brought you another expert and another amazing human. So we are going to be talking to the amazing Michelle McCance, who is a Facebook and Google ads manager on a mission to make advertising accessible to all businesses, no matter what their daily budget is or their tech ability. Now, Michelle has a business called Tiny Shell Media because she is tiny and she lives by the sea. That makes perfect sense. And Shell, Michelle, I mean, it's, she didn't just make this crap up. You know what I mean? This is like some serious thinking. She's spent 15 years working in agencies across the UK and basically knows ads in and out. Since then, she has spent hundreds of thousands of pounds on ads in 17 different countries and has worked with businesses of all shapes and sizes with her done for you service as well as offering training as well on how to do your own Facebook ads. She's super

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