(Small Business Superstar) Using email marketing to increase sales

This week’s Small Business Superstars are Laura Moore and Laura Davies, otherwise known as the two Lauras!A little bit about the Two Lauras’ amazing business…Laura and Laura own The Hub for Social Media Managers – providing support for freelance social media managers to grow their business through a membership and online courses.What one marketing thing made a difference to their business? Email marketing! The Two Lauras made a commitment to email their list once a week in January 2020 and have stuck to it ever since. They send an idea, a tip or hack every Monday their list can implement into their business. Then they went a step further and started to email their list every single day (apart from weekends).What difference did it make to them and their business? People love their emails! They have had brilliant responses and people enjoy the valuable content they offer. When they then sell in an email, their list is very open to this. Since emailing every day, they have seen less unsubscribes, consistently higher open rates and more sales!Where you can find the Two LaurasWebsite: https://thetwolauras.com/Facebook Group: @smmhub Transcript below Hello, and a very warm welcome to this week's episode of the podcast. How are you doing? Oh, it's not this week's episode. I keep saying that all the time. I keep saying this week's episode. It's the second episode of the week. It's the Thursday episode. You're probably thinking, is it a Monday again? No, we're on Thursday. It's nearly the weekend. Okay. So this week's episode, I have the very lovely Laura Moore and Laura Davis, otherwise known as the Lauras. Hello, ladies. And welcome. Lauras: Hello Teresa: Oh, that was very well synchronized. Thank you very much. That was excellent. And we're going to have this the whole way through. Don't ask a question. I want you both answered at the same time. So I'm really excited to have you ladies on stage because I have worked with you and your business is pretty amazing and you are pretty amazing at what you do. And I often talk to you, I've gone on a complete side already, but I often talk to you about the fact of there's two of you. And I always wonder about the two person perspective in terms of, I feel like because there's two of you, you're so much more organized. You're so much more productive. You're more motivated their faces and not saying they agreed. But I honestly genuinely do think that's the case. So what you guys have achieved in the short space you have is immense. So let me zip it up. And one of you, both of you, however you want to do it, tell us how you got to do the thing that you do today. Lauras: Um, so we, um, have a business called the hub social media managers, which we set up as we were both freedoms, social media managers, and ads managers, um, and we know that there was a gap in the market. Really. We wanted somewhere where we could go to get support and, um, just for people to understand what it's like to be a freelance social media manager. So we decided to fill that gap really. So we created the hub. Which, um, we support people essentially to grow their business. So we don't teach people how to become a social media manager, but we all support them once they all want to grow their business through our membership and through our Facebook ads courses, et cetera. Um, yeah. So Teresa: for me, what was interesting? Two...

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