Starting and building a successful membership with Stu McLaren

Today’s episode of the podcast is an interview with the amazing Stu McLaren who a membership expert and the owner of TRIBE – a course that teaches business owners all about memberships and generating a recurring revenue. We talk all about memberships - how you can get started with your own and build it for success. KEY TAKEAWAYS COVERED IN THE PODCAST Memberships are not guaranteed to succeed - It takes some tweaking and figuring things out!Key components for a webinar:Get people to registerEnsure people show upMake an offerAny type of business can be turned into a success when you understand which piece of the puzzle needs you to spend energy onIt is really important to get clear on what matters right nowDon’t get overwhelmed by all the things then take no actionHow can I get started in the most simple way possible?The noise does not matter!Founding member launchCommunicate with an audience on social media or via your email list and let them know about your ideaCast the vision for where you see the idea goingInvite them to come and join you as a founding memberFollow up – send them how they can joinJust get going and beginOnce you have momentum on your side, everything else becomes easierIf no one is interested in your founding idea – you have saved a lot of time!Your membership should give your members solutions to ongoing problems or new skillsWhen you are outlining your membership, you want to create contrasts between now and the future – the journey to where they want to be.Use 1 and 3-word phrases to describe how your audience feels right now and then to describe where they will be. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t give up! Ask the right questions and work it through. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Stu 06:33Making your business/membership a success 09:45Getting started with a membership 13:09Your membership roadmap 23:05 CHECK STU OUT: Website RESOURCES MENTIONED: Tribe Transcript:Hello and welcome to this week's episode of the podcast. How are you doing? So this week I have an interview and I am very honored and lucky that Stu McLaren was able to give me some of his time and come and talk to me about memberships. As you know, I'm sure I don't need to tell you, well, you maybe new here today as if you are new.I have a membership. I really liked my membership and therefore it was very nice to talk to Stu about memberships. However, before we get on with today's interview, I want to ask you a favor. Now I love doing the podcast. It's one of my favorite things. And I love getting lovely messages from people who said they've listened to it and they enjoyed it.And maybe I made them laugh sometimes you never know. And I'm asking a lovely favor that if you wouldn't mind sharing this with one other of your business friends, family, Whatever, whatever, like if you're happy to share it, I would be so very grateful. If you enjoy any of the episodes, if you just want to DM them, post it on social media, whatever you want to do, I would honestly be so crazy grateful for that. You know, you know, and I know that marketing is hard and, you know constantly trying to keep yourself out there is work.It takes work. So I would...

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