Surviving Personal Struggles in Business: A Story of Resilience

Today’s episode of the podcast is an interview with Kimberly Swenk, where she talks openly about her experience with facing numerous personal struggles and shares how she managed them whilst still being able to run a successful business. Kimberly is a Digital Marketing Expert and two time cancer survivor. She has 15 years experience in digital marketing, including social media, websites, SEO, email marketing, and paid ads, in addition to traditional marketing like print and events focusing on small business communications and client loyalty. This episode is filled with so much wisdom, insights and important messages, and really is a must listen for all business owners.   KEY TAKEAWAYS COVERED IN THE PODCAST How Kimberly stopped herself from going down a rabbit hole of depression and failure The actions Kimberly took to ensure her business didn't disappear completely Kimberley's experience of guilt and how she learned to show herself grace and empathy   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Kimberly on Instagram Check out Swenk Social's website Connect with Teresa on Instagram, LinkedIn or Facebook   Transcription Teresa: Hello, and a really warm welcome to this week's episode of the Your Dream Business Podcast. How are you doing? I feel like I start that off the same every single time. It's hilarious. I really should have, even my voice goes up at certain points, so I do it. But you guys are used to that now, so that is fine. So I am back with a another interview today, and I am really excited about today's interview, because, well, this conversation could go anywhere. So we're going to see where it goes, but I'm interviewing the very lovely Kimberly, who has been in my world for a really long time. And it's actually so nice to get on and have a proper chat with her. Cause I don't think we've done this. So welcome to the podcast Kimberly. Kimberly: Well, thank you for having me. I'm excited. I definitely have a unique, because I've been listening to a lot of your podcasts that have been, and I don't know if you've had someone like me on here yet. Teresa: We have. I don't think we have. So start as always by telling us what you actually do and how you got to do the thing you do. Kimberly: Well, my actual job is I help I'm in the marketing and advertising world. I help anestheticians, usually smaller ones, like solo anestheticians, smaller med spas create and work on their digital marketing strategy. That includes email website, social media, and basically most of my clients need someone like me to come in on a one off because they can't afford the big agencies come in and be like, okay, this is what. You need to do these are your weak points all to do with their marketing strategy, because a lot of times an estheticians and med spas, they're not trained in marketing and advertising, you know, that's a whole they don't teach that. And their type of medical or aesthetic school, and also they're very intimidated by it. Because as I know,...

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