The 4 Stages of Creating Engaging Social Media Content

KEY TAKEAWAYS COVERED IN THE PODCAST “An hour of planning can save 10 hours of doing.” — Dale CarnegieOne of the key aspects of social media is consistency. You need to show up every day.You need variety in your posts to keep your followers engaged.The assets you use with your social posts are just as important as the content itself.You need to be present on your social channels! You can’t just post and ignore.The better you can get to know your audience, the better you can create content that will interest them.The more you post content that provokes engagement, the more people you’ll reach.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… The more you engage your audience and the more targeted you get at connecting with your audience with the right type of content, the greater reach you will have. Better reach will encourage the social platforms to deliver more of your content to your audience.HIGHLIGHTS YOU SIMPLY CAN'T MISS An update about how changes in Facebook’s algorithms will affect how your content app – 01:55Recommendations and words of warning regarding how to handle the content you publish – 04:30The 4-stage process for identifying content needs – 06:31The reason it’s important you understand who your target audience are – 07:06Where to look for ideas to create posts around – 08:50How social media really works – 12:39How to create assets—what you’ll use to put posts on social media – 13:30Tips for scheduling your posts – 15:59 LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE MeetEdgarWordSwagCanvaBufferTranscript below Hello, and a really warm welcome to episode four of the Social Media Marketing Made Simple podcast. And I'm your host, Teresa Heath-Wareing. Thank you so much for joining me today. I'm so glad you decided to download the podcast and give it a listen.As you know, this is a brand new venture for me and it's only episode #4 of the podcast. I sat down and thought about what is it I'm going to talk about on this podcast, what am I going to teach you, and what valuable information can I give you that's going to help you market your businesses better generally and on social media.I thought back to all the questions that I get asked all the time when I'm speaking to marketers and entrepreneurs like yourself. And one of the thing that I constantly get asked about and that people struggle with is how do we come up with content to put out on social media day after day, week after week. You know what? I'm not going to lie to you. This isn't the easiest task that we have.Coming up with creative and interesting content can be difficult and even more so when you think about the recent changes that have been taking place with the algorithms. Basically, the rules in which things like Facebook and Twitter and Instagram decide what content they're going to show to what people. An update about how changes in Facebook’s algorithms will affect how your content app If you saw my Facebook Live a few weeks back, it's on my Teresa Heath-Wareing Facebook page, you would've seen that I did live talking about the recent changes in Facebook.Basically, the short version is that Facebook are going to be giving more priority to content that engages people and provokes a conversation. If your content that you're putting out there is not getting much engagement and people aren't commenting or sharing, then the...

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