The Art and Science of Sales Copy that Converts with Vicki Handley

In this episode of Your Dream Business Podcast, I interviewed Vicki Handley, an expert in sales copywriting and founder of Quirky Copywriting. This episode dives deep into the art and science of writing compelling sales pages and emails. Vicki shares valuable insights on the differences between general copywriting and sales copy, the psychological foundations of effective sales copy, and the importance of specificity and urgency. We discussed how to identify core problems from symptoms, create compelling promises, and the nuances of evergreen versus launch-based sales strategies. Vicki emphasizes the need for ongoing testing and adjustments to improve sales efficacy. If you're an online business owner looking to boost your sales copy, this episode is packed with actionable strategies and expert advice.   KEY TAKEAWAYS COVERED IN THE PODCAST   Know the Difference: Understanding the distinction between general copy and sales copy is essential for creating content that converts. Psychology Matters: Leveraging psychological principles like urgency and specificity can significantly boost the effectiveness of your sales pages and emails. Test and Improve: Continuously testing and refining your copy is key to enhancing sales performance over time.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Vicki Handley on LinkedIn, Instagram or Website, Ultimate Structure Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or

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