In this week’s podcast I have an interview with the very lovely Matt Johnson, who is an agency founder, podcaster and author of the book called “Micro Famous”. We talk all about not needing loads and loads of followers in order to be successful, using a niche and understanding who your customer is.KEY TAKEAWAYS COVERED IN THE PODCASTAttention spans are getting shorter – having something in your ear like a podcast whilst you are doing something else works really well.You don’t have to have big numbers on social media to be successful.Micro famous is being famously influential to the right people.You have to decide what you really want – is it about fame?More content does not equal more sales.The algorithms have put a barrier between content creators and customers so we have to focus on engaging content.The three stages of influence – Get Seen, Get Noticed, Get Known.The aim is to get linked to the problem you solve.Become known for something but only to the people you want to serve – this is easier and faster.Ways of finding your niche – Create a new one or speak to an existing one.Find what people are right from you and create content that speaks to them.If you don’t know how you have got somewhere, you won’t be able to go back and fix it.You can’t count on authenticity to grow your business but you can still show up and be authentic.Not all forms of visibility are congruent with your expertise.Podcasts are brilliant if you sell ideas because your audience can listen and engage with you for a long time.Podcasts are also really good if you prefer talking to writing.Podcasting creates demand because you can take your audience on a journey – you are their leader.Appearing on other podcasts helps to reach new people who are looking for solutions.Reach out to other podcasters and pitch yourself.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Find a podcast you can pitch yourself on and just go for it! If you have never done it before, you may be surprised how much you enjoy it and the potential growth to your business. HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Matt Johnson 08:02Why Podcasting 11:35Micro Famous – The Book 16:02The Numbers Game 19:20How to Build Your Influence 26:05Finding Your Niche 29:25Being Authentic 32:18TikTok for Business 35:51The Power of Podcasting 42:50How to Get on Other Podcasts 46:30Transcript below Hey there and welcome to this week’s episode of the podcast. How are you doing? I hate starting the podcast, honestly. Like I try and find something different to say every time and I can’t, it’s really irritating and I feel like it must be irritating for you to hear me start the same way. So, yeah. Sorry about maybe that’s how I should start it every time. I just like saying I hate having to start the podcast. Anyway, let me go back to being professional. But it is tough. And if you do a podcast, let me know. I think it’s hard to try and think of something different to say. Anyway, I am batching episodes today. I’ve been really bad recently, and I don’t mind admitting to you that my head has not been in like a great space in terms of getting work done, because I think we all go through this at times and there’s been so much going on in the world. And I think you have talked about it in a couple of episodes back that I was struggling a bit. But I’m giving myself a serious kick up the backside. And today I am batching three episodes all in one go because then, one I get into the flow of it. It works quicker. It happens easier and ideas do flow. When you...

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