The Business of Social Media Management: 5 Common Misconceptions and Tips

KEY TAKEAWAYS COVERED IN THE PODCASTA physical office isn’t required to be in this business. People will take you seriously even though you work from home.You don’t have to do business all by yourself. This includes social media management, content creation, blog writing and more. It isn’t deceiving to outsource work when you’re running a business if the project is completed and the quality is there.Spending money on tools and systems for your business is smart. Don’t make the mistake of letting them pass by. Invest in what will make your life easier.You must focus on your own social media, too. It must be right, and it must be consistent.Marketing is all about consistency. Going from completely quiet to loud is not the best option. Schedule your social media alongside your client’s social media.Pay attention to your mindset. Your business is entirely dependent on you, so stay motivated!You must stop thinking like an employee.Keep a positive, productive and motivated mindset to keep driving your business forward.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Your time is valuable! Build in efficiencies to help you, spend money wisely to make your life easier, and reach out to others to support you. Yes, when you are first starting out, times are often tough. But failing to invest in yourself, your mindset and the right tools puts you at a disadvantage from the outset.HIGHLIGHTS YOU SIMPLY CAN'T MISSTeresa’s path into social media management – 02:25Misconception #1: You need a physical office to gain trust – 05:14Misconception #2: You have to do it all by yourself – 06:53Misconception #3: You shouldn’t spend money on tools and systems – 10:50Misconception #4: You don’t have time to manage your own social media – 15:18Misconception #5: Mindset doesn’t matter; business is just hard – 19:52LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEDashThisTeresa’s business resourcesJames Wedmore’s Mind Your Business podcastTranscript below Hey there, and a really, warm welcome to today's episode. I'm your host, Teresa Heath-Wareing, and I'm super glad you've decided to join me for what is hopefully going to be a really exciting episode. Now usually I like to do tools and tactics and strategies all around your social media and how you can use it for business. But every so often, I like to through in a different type of podcast episode that might be around running a business, or some of the mindset tools I've used, and this week I wanted to record on one those types of episodes.Because I've just come back from social day 18, which is the UK's largest social media conference down in London. And I have met lots of entrepreneurs and social media marketing managers who have set up their own social media agency. So I wanted to do an episode today around me running a social media marketing agency. And the five things that I thought had to be done, or the common misconceptions that I had when I started, that now I know just aren't true and actually would have enabled me to got on with my business and developed and grown a lot quicker if I had realised these things.So that's why I wanted to come on today and record this episode so if you are a social media marketing manager, if you have an agency, if your thinking about having an agency or if you just offer social media to businesses where you manage their accounts, then I think you're going to find this episode really, really useful. And I would love to hear your feedback, please. Find me on social media, obviously I'm...

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