KEY TAKEAWAYS COVERED IN THE PODCAST Facebook is a “pay to play” platform now. If you want people to see your posts, you need to pay for it.With an ad, you can set an objective. This tells Facebook what you want to achieve, and it picks the audience that has the propensity for doing the thing that matches your objective.Facebook is an amazing aggregator of data about people, which allows you to hyper-target your ads.An ad offers many more call-to- action button options.Boosting a post doesn’t allow you to split-test, which is unfortunate.Split-testing allows you to ensure you aren’t wasting money, which is important when determining how to spend your marketing dollars. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… There is a difference between hitting “boost” and going into Facebook Ads Manager and creating an actual ad. By working within Ads Manager, you gain greater control over your ad, your audience and your outcome, which can make a great impact on your business’s bottom line.HIGHLIGHTS YOU SIMPLY CAN'T MISS Why you really need to pay for advertising on Facebook – 02:22The main differences between boosting a post and creating an advert – 04:08How the CTA button language can make a huge difference in your ad – 08:47Examples for simple ways to split-test Facebook ads – 10:19Your next steps for creating a Facebook ad – 12:10 LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Facebook ad creation toolRick Mulready, Facebook advertising guruTranscript below Hello there, and a warm welcome. Thank you so much for joining me for this episode number five of the Social Media Marketing Made Simple Podcast, and I'm your host Teresa Heath-Wareing. I am so grateful that you decided to download this podcast and give it a listen.One of the reasons I decided to do a podcast is because I always said that I was much better at talking than I was at writing, and I love sharing content. I love giving you ideas and tips and tools to help you be better at social media marketing. For me, a podcast was a great way to do it so I do really appreciate you listening. Today's episode is no exception, it's something that I am actually super passionate about, as I see lots of small businesses making this mistake.In fact, I see lots of big businesses doing as well and this is Facebook advertising and just hitting that boost button. When I speak to these businesses, they end up telling me that they have had an experience of Facebook ads and that it just doesn't work and it's a waste of money and it didn't really do anything for their business.When I dig a little deeper, I realise that when they tell me they've been doing Facebook adverts, what they actually mean is they've been hitting the boost button on some of their posts and it's not really been giving them the kind of results they were after.Today, I want to walk you through why I don't just hit the boost button. Don't get me wrong sometimes its absolutely fine, you just want to hit that button to put a post like that so a few more people see it. Not a problem, but I want you to understand the difference between hitting boost and actually going into Facebook ads manager and creating an advert and the difference it can make for your return on investment and the sorts of results you can expect from some of these Facebook ads. Let's jump straight in. Why you really need to pay for advertising on Facebook I guess one of the first things I should explain is why...

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