Show notes
In this episode I interview behavioral economist Melina Palmer. We chat about how behavioral economics can enhance sales strategies using techniques like price anchoring and framing.
The episode also tackles ethical considerations and the psychological principles behind decision-making. Melina shares actionable insights to help course creators, membership owners, and coaches improve their business communication and ultimately boost sales.
KEY TAKEAWAYS COVERED IN THE PODCAST
If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Melina on www.thebrainybusiness.com, LinkedIn (Melina),
LinkedIn (The Brainy Business), Twitter , YouTube, Instagram, Facebook
Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter
Transcript
Teresa: What is behavioral economics and why on earth should you care? Well, the short answer is because it helps you communicate better to your customers and ultimately helps you to help them make a buying decision. My guest today is a behavioral economist and she shares the most amazing tools and strategies and just generally super smart stuff that we can do in our businesses, such as things like price anchoring and framing that will help us help our customers make that buying decision.
If you need to sell something in your business, which is everybody, then do not miss this episode.
Hello, and welcome back to another episode of the Your Dream Business Podcast. I am your host, Teresa Heath-Wareing. And I hope you are really, really well. Okay. Today, I've got a great episode for you. I first heard today's guest on someone else's podcast and I listened to the podcast twice.
In fact, I think I even gave it a third listen because it was so good. And so much of what she said was just genius and really, I totally geeked out on it. I absolutely loved [00:02:00] it. And if you are trying to sell things in your business, which I hope to goodness you are, then this is definitely going to be an episode you want to listen to.
My guest today, Melina Palmer, is a behavioural economist. She is a globally celebrated keynote speaker and author and the CEO of The Brainy Business. Now you might be wondering what on earth is behavioural economics, I've really struggled saying that, got to do with us as business owners. Well, basically it's all around how our customers...