The Importance of Creating Consistent Content

KEY TAKEAWAYS COVERED IN THE PODCASTIf you want to be seen as an expert in your industry and want people to come to you for knowledge, producing consistent content is the best way to prove it to them.Think about how your content will add value or provide your audience with a solution. When you add value without them paying first, they see you in a brighter light! If your audience doesn’t see you providingconsistent content, they won’t stick around and wait to see it.When starting a blog, it is best to use longtail keywords instead of one-word keywords. This helps to narrow down your niche and improve your SEO.If you are more inclined to speak, a podcast might be best for you. Think about what style of podcast you want to create, how often you want to create them and of course, the initial set-up cost.Video is another great way to create content for your business. But, you must make sure you are comfortable on camera and are able to speak well.Live video, although a bit scary, is one of the quickest and easiest ways to create engaging content. There isn’t a set-up cost or much preparation required. Plus, it is a great way to engage your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It doesn’t really matter which platform you choose for your content. What is important is that you get content out there consistently and find ways to constantly deliver value to your audience. Share your message and do it often!HIGHLIGHTS YOU SIMPLY CAN'T MISSConsistent content adds value – 03:09Consistent content makes you an expert – 05:00Consistent content attracts your audience – 07:01Ways to create consistent content – 09:13Start a blog – 09:29Start a podcast – 12:27Try using video – 14:36Consider live video – 20:22LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 19: How to Create Your Own Podcast From Start to FinishEpisode 1: How to Use and Leverage Live Video for Your BusinessTranscript below Hello and welcome to Episode 22 of the Social Media Marketing Made Simple Podcast. Wow, that is always such a mouthful. And I feel like I say it all the time at the beginning. So I apologise. And wherever you are in the world, I hope you are having a wonderful day. So here in the UK we are coming into a holiday time for the children, which means that we've got eight weeks of now trying to juggle being a mum and also being a business owner, which for parents out there, you'll know that this is pretty difficult. Obviously I am lucky that I chose to work from home. I used to have an office and I didn't use it. So, I decided I didn't need an office anymore. So I am able to work from home, which means that I am able to have my daughter here with me and kind of look after her while I'm kind of working. But the holidays are always challenging, which is like I said, if you're a parent, I'm sure you can appreciate.I don't know about you, but I'm always constantly reviewing in my business, what I'm doing, whether I'm doing the right thing. As in not having my own business, as in the right content, am I putting out the right lead magnets? Am I giving people what they want? And I'm always reviewing the content that I'm putting out there, and always thinking, should I change it up, do something different? I love doing the podcast and I'm so happy to do this. But I've been debating whether I should start a YouTube channel or do more purposeful video. And it's really tricky because I think especially in social media, or the kind...

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