The importance of personal branding for business owners

Today’s episode of the podcast is an interview with Claire Bahn, serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. We talked all about personal branding, how important it is and how we can make it authentic to us. As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!   KEY TAKEAWAYS COVERED IN THE PODCAST What personal branding is and why it matters Why your personal branding is never one and done How a great personal brand is a foundation for a successful business Why you need to get out of your comfort zone and take action   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Personal branding is so much more than a logo! Every tiny little bit that goes into you and your business is your brand, including how you speak to people and how you show up.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Claire Bahn Website   Transcript Hello and welcome to this week's episode of the podcast and I hope you have the most wonderful Christmas cuz at the time of when this episode's released, it's just gone Christmas 2022. So I hope you had a wonderful time and you enjoyed the rest with your family. Are they saying that, Sometimes it's not a rest, is it? Cuz sometimes she's mad busy doing all the other stuff and the children are hyper and there's like a whole rush. Anyway, that's done now for another year we don't need to worry about it. So this week is the last episode that I have recorded and then I'm taking my break. I don't know how long for, I don't know what it's all about. I'm just fancier to having a break from recording episodes. So this is the last one I've recorded and it's with the very lovely Claire who is talking all about branding and how important branding is and how we can make it authentic to us, and I really enjoyed this conversation. It was a nice one to finish on. So I don't think there's anything else for me to say. I'll hand over to Claire. It is my pleasure today to welcome the last guest for a while, actually, which is exciting. The lovely Claire Bahn. How are you doing, Claire? Claire: I'm doing well. Thank you so much for having me and, and I feel so honored, not, you know, to be your, your last guest. So thank you so much for having me. Teresa: My pleasure, my pleasure. We had a conversation a little while back when I was on your podcast, so I wanted to make sure we got you on mine cuz it was a great conversation about a lot in common, which is funny. And we ended up talking about all sorts of random stuff. Hilarious, which will not surprise my lovely listeners because I do digress at  times. And Claire we always start exactly the same way when you explain to my audience who you are and how you got to do the thing that you do today. Claire: Okay. Well, basically I'm a, a personal brand strategist and I'm the CEO and founder of Claire Bond Group. And we are an omnichannel strategic marketing agency and basically how it happened, I mean, literally it was so organic started out doing marketing and 4- 500 companies in New York. I decided to go into acting cuz it was always a dream of mine, funny enough, and during the last recession and that I basically used all of that marketing knowledge into marketing myself. Then my acting friends were like, I need you to do that for me. So that's really just how the whole personal branding really started for me....

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