The Key Secrets to Building a Landing Page That Converts

KEY TAKEAWAYS COVERED IN THE PODCASTMake sure you think about how your advertisement works with the landing page. You’ll want to keep them consistent with one another. Only use one CTA or call to action on your landing page. Make sure it’s clear and tells your audience what to do. Place it high on your page, in case they want to make a move straight away. Make the CTA button standout!Try your best to include an image of your offering. This will help your audience visualize what they will receive. Also, include an image of yourself to help your audience get to know you and your brand!If your landing page is connected to Facebook ads, the way your page looks on mobile is extremely important. Make sure your landing page looks great and is easy to read on mobile and desktop.Be creative with your page elements! Videos add personality and countdown timers are unique and create urgency.Don’t ask for loads of information from your audience. Instead, keep it simple and ask for name and email address.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Content is crucial! The amount of content on your landing page will differ depending on your audience and your goal. If it’s a cold audience, you’ll want more information. If it’s a warm audience, a smaller amount of information is okay. Use your best judgment and make sure the CTA is clear and straightforward. Keep your text broken up with short paragraphs and bullet points, making it easy to read and straight to the point.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is a landing page? – 05:37Secret #1: Create a page that is clean and direct – 10:06Secret #2: Use one call to action – 11:59Secret #3: Include an image of what they will get and a photo of you – 14:25Secret #4: Think about mobile – 16:19Secret #5: Be creative in your page elements – 17:06Secret #6: Keep your audience’s effort minimal – 17:43LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode #2: How Lead Magnets Help You Build Your List & Stay Connected With Your FollowersTranscript below Hello, and a really warm welcome to this week's episode of The Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. I hope you've had a great week. I feel like we're like friends now, so I feel like I can come on and be super honest with you, because this week, I don't know about anybody else, but boy, have I struggled with motivation.I don't know whether it's still because we're in summer holidays here in the UK and obviously things are a bit up in the air with children off school and that sort of thing, but I have just not wanted to do anything this week, and I hate it when I'm like that. I get so frustrated and so cross with myself.I was listening to James Wedmore's podcast, which I've talked about before and I listen to regularly, and really strangely, but wonderfully, he talked this week about being in a funk, basically where you don't want to do anything. No matter how hard you try, you don't get seem to get anything done. Work isn't coming easily. You're not very motivated.I know that sometimes in the world of a personal brand or someone who speaks to people like I do, that you feel that you should always be on your game and you feel like you should always be showing other people that you don't struggle with this sort of thing or that you find it really easily to get on with stuff, but I really don't.Sometimes I find it so difficult to motivate myself, and that's one of the downsides I would say of working from home. Even though I have this great team that work with me, we're all...

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