KEY TAKEAWAYS COVERED IN THE PODCASTYouTube is an incredible ROI on your time and investment, however, when it comes to video it’s much more of a long-game than going live on Facebook and Instagram. When you do manage breakthrough though, the results are incredible.Try not to worry about equipment to begin with, the value you give is more important than spending thousands on expensive tool as you’re setting up.If you want to have incredible guests on your show, get started right now. Relationships are built over years so there is no time like the present.A great way to get lots of interviews is to go to industry events and shoot interviews between sessions.When your using YouTube you’re building a relationship, so it’s important to be consistent. The more you seem people, the more consistent your connection is, the better your relationship is likely to be.To help you keep up consistency within your channel, embrace batching and create a framework you’ll work to. This could include your intro, outro and the way each episode runs.Information alone is not enough, you need to create connections by being yourself. Think about the emotions you want people to have when they’re watching your videos.Consider YouTube as a search engine. Someone is searching something every single second on YouTube, so if you can be the person that adds value to someone else’s search then game over.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The value you give to your content is the most important thing when it comes to starting a YouTube channel, everything else should come afterwards.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Sean and Benji 04:48The Benefits of Breaking into YouTube As a Business 09:40How Do You Overcome Barriers When Getting Started On YouTube 13:15The Secret To Getting Incredible Guests On Your Channel 16:52How Important Is Consistency In YouTube 26:20The Book: YouTube Secrets 35:30Sean And Benji’s Top Tip for Getting Started on YouTube 47:15LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEYouTube Secrets the BookVideo Influencers YouTube ChannelStory BrandTranscript below Hello and welcome to this week's episode of the Social Media Marketing Made Simple Podcast and I am you host, as always, Teresa Heath-Wareing. I hope you've had a wonderful week and that you really enjoyed last week's episode with James Wedmore. If you haven't listened to it, then I urge you to head back and take a listen, because I loved doing that episode. So much good stuff. And also so much stuff that I use in my business, and I use daily personally. So I loved it, I thought it was brilliant. I hope you did too. If you haven't let me know, then by all means come and let me know.But as I said last week, I have another interview for you this week because I've got so many good ones lined up with so many subjects where ... Do you know what? I'm not the expert on. So today's subject of YouTube, I've got Pinterest stuff coming up, and I've brought in people, which is the aim of my life to be honest, that I bring in people who are better than me at certain things. So my team, every time I brought someone on, I want them to be better than me at the thing I'm bringing them in to do. So it's exactly the same with a podcast, I wanna bring you the best of the best people so that you get the best...

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related