Today’s episode is another solo episode where I’m going to teach all about writing a blog for your business. Whether you already have a business blog or you haven’t yet set yours up, blogging is a great way to publish informative and relatable content for your audience. Today, I am going to take you through a blogging checklist, which consists of all of the things you need to think about when creating your own blog posts for your business.KEY TAKEAWAYS COVERED IN THE PODCASTBlogs are incredibly to set up and if you want to post regular content, it’s a great place to start. Both the cost and barrier to entry are really low.If you’re posting a blog post, the first thing you need to think about is what you’re going to be writing about.When it comes to thinking of ideas, batching is a great approach to take. Although you may not write them in batches, writing down lots of ideas at once can be really effective.If you’re looking for ideas, try taking a look at what other people are posting or Google things in your area. Answerthepublic.com is a great place to do this.Once you know what you’re going to be writing about, you need to think about the keywords you’re going to be using in your post. As you write your post, you can drop these keywords in.When it comes to writing your blog post you need to find a method that suits you. Whether that means writing it yourself or outsourcing to a content writer, you need to ensure it is something you’re comfortable with.Come up with your blog post title last as this will ensure it is as relevant as it can be to the content you’re sharing.When creating content, you need to try and link to as much of your own content as you can.To make creating images easier, having a drag and drop framework you can use is a great way to speed things up. Canva is a great resource for this.Once you have created your image, you need to start scheduling it on each social media platform you use. Think about whether or not you can repurpose it and post several times.Create a short link that will make it easier to access your content.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…A call to action doesn’t always have to be about sales. A call to action could be say hi on social media, comment down below or sign up to my newsletter.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy Should You Be Creating Blog Posts? – 07:01Starting Your Blog Post - 08:25Choosing Your Keywords - 11:20Writing Your Blog Post – 13:00Proofreading Your Blog Post and Coming Up with A Title - 14:20Make Sure You Have A Call to Action - 17:45Linking to Related Content – 19:00Do You Have an Image for Your Post? – 20:47Social Media Scheduling and Email Marketing - 22:30Transcript below Speaker 1: (00:32) Hello and super welcome to this week's episode of the podcast. How are you doing? So I've seen recently that I've had some lovely new listeners reach out to me and say that they've just found the podcast. So if you are new to the podcast, welcome and I am your host Teresa Heath-Wareing. And if you are struggling with social media and digital marketing trying to work out how to manage all of this mindfill your business, then you are absolutely in the right place. Every week I deliver a podcast episode to you. I normally do one that is solo followed by one that's an interview and the solo ones tend to be kind of a bit teaching. And then I interview some amazing people and have been very lucky to interview some phenomenal people in not only...

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.