Today’s episode of the podcast is an interview with the brilliant Rob and Kennedy who are the creators of Response Suite and complete email marketing gurus! We talk all about email marketing, giving value to your list, training your audience, and how to send DAILY emails to your list.KEY TAKEAWAYS COVERED IN THE PODCASTThe best way to become good at something is to do it more often!If all we ever do with email is promote to people, there is no good reason for them to open your emails (unless they are in that moment of want to buy).There needs to be value in emails to give people reason to open.You should enjoy and value sending emails, and your list will enjoy and value receiving them.If your emails are sporadic, it feels random.Show up more often and be in as many places as possible.Email marketing doesn’t replace social media but you can repurpose your content via email too.Aim for every email to have at least two pieces of value and one offer in it.Tell a story, give them a lesson/moral from the story then make an offer.Telling your audience about your life will build rapport and engagement.An email subscriber doesn’t know if they are in a campaign or your broadcast emails.People just want you to show up when you say you’re going to.The minute you start to email more regularly, you will have more engagement.When you hit send on your email marketing platform, all the other email systems know what your open rate and engagement rate is. Then they have the ability to move you down in priority.The people who are not opening your emails are critically damaging your ability to deliver emails to those who do want to receive.If people on your list are not engaging, they are not getting the value from your emails and you are not getting any sales from them, so they need to be removed from your list.Click tracking in your emails is very important as this is accurate.We have to train people to interact with our emails.There should be a CTA (call to action) in every email where there is a positive reward for them clicking it – this will in turn make them click more!Ask for some kind of interaction in each email.Getting a reply from one of your email subscribers is a really good way of showing the email providers you are valuable.The problem with open/closed carts is that when it is closed, people don’t have anything to buy so you can’t turn your subscribers to sales.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Tell your subscribers a story, then a lesson, then make an offer.HIGHLIGHTS YOU SIMPLY CAN’T MISSA brand new follow along course coming soon! 01:38An introduction to Rob and Kennedy 16:55Turning a bad situation into a positive 21:30The old fashioned way of email marketing 27:16The new way of email marketing 30:16How to send daily emails to your list 33:49Onboarding emails for your list 44:01Weekly emails to daily emails 46:33Dealing with spam complaints 49:19Cleaning your email list 51:52The phycology behind communicating with your list 56:32Email marketing for open/close carts 1:03:45LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy NEW email list building courseCheck out Rob & Kennedy!Join my academy waitlistTranscript below Good morning and welcome to this week's Monday episode of the podcast. How are you doing? I'm good. I just thought

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related