Turning Your Existing Customers into Fans with Matt Barnett

This week’s episode is with the amazing Matt Barnett, the founder of Bonjoro. As a frequent user of Bonjoro, I wanted to take the chance to showcase how you can use them within your business. With a focus on loving your existing customers, this is a great episode for those that are looking to make the most of the clients and customers they already have. This is often something we ALL forget to do so I know this episode is going to be valuable to absolutely everyone.KEY TAKEAWAYS COVERED IN THE PODCASTTechnology can allow us to do some incredible things, creating an endless list of opportunities for those that have online businesses.Your business shouldn’t be faceless, even if you’re a team of 100 people you need to ensure there is a ‘friendly’ face to your business - even if it’s just a meet the team page.If you’re using Bonjoro, it should be a second touchpoint with your potential customers as you want it to encourage them to take the NEXT step in your funnel. You want to use it to surprise people and show them that you care.To get your customers to superfan status you need to nurture your relationships with each and everyone of them.If you’re going to give ‘swag’ away to your customers, you need to ensure you’re staying away from the traditional. It needs to come from the heart and make someone open it and say wow.If you’re looking to make strong connections with people you need to make gestures that impress them, however you need to consider the ROI.Don’t get blind sighted by growth hacks and shortcuts, you need to find stuff that works for you. Yes, there will be stuff that is mundane and repetitive but if you do it every day, it works! There is no quick win.Don’t outsource the stuff that matters. You need to automate processes but never your relationships.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Having a personal connection with your customers is the key to building a personal brand.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Matt – 04:00What is Bonjoro? – 11:15Turning people into customers – 17:09Creating ‘superfans’ for your business - 27:30Real life Bonjoro examples - 33:40Are bold gestures key? - 44:10Transcript below Hello and welcome to this week's episode of the podcast. So couple of things to kick straight off with. Firstly I'm not doing this in my office, so I apologise if the sound quality is a little bit differently. And secondly I'm sure you can hear from my voice that I have got a bit of a cough and a cold. And obviously when you do those stuff that I do, i.e., pretty much everything I do is speaking, that is a bit of a problem. And it particularly is a problem because tomorrow I am ... Well I'm currently sat in Harrogate which is why I'm in a hotel room, in the UK. And I'm at a conference tomorrow with Professor Philip Kotler, who basically, if you did a degree in marketing, you'll know exactly who he is, because that's the book we learn from.That's the kind of ... Oh I don't know how to describe it but basically he's like the main person that you learn marketing from. So to be on the same stage as him is phenomenal. And obviously, it's a little bit frustrating that I've been run down with a cough and a cold and it hasn't quite gone. So this is probably going to be the shortest intro that you've ever had. Now, this week's episode, thank god, is an interview or otherwise I would be in trouble. So this week I am interviewing Matt Barnett who is the founder of Bonjoro. Now this interview was fab for two- three good reasons actually. There's many more, but three main ones.Firstly, I love Bonjoro and I use it in my business, and obviously we're going to explain to you what Bonjoro is. And personally I think I could find a way for it to...

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