In this episode of Your Dream Business Podcast, host Teresa Heath‑Wareing talks with Lauren Davis, a marketing & brand consultant, about how public speaking can boost your business. Lauren shares her journey into speaking, offers a framework for deciding whether to say “yes” to unpaid gigs, compares keynotes vs. workshops, and shows how to make the most of events (think networking, pro photos/videos). A big emphasis is put on making sure speaking opportunities align with your values and business goals. Key Takeaways Choose Speaking Gigs That Align with Your Values & Goals Not every opportunity is worth taking. Lauren emphasizes evaluating engagements based on how well they match your personal values, the audience, and your long‑term business vision. Saying yes to misaligned opportunities can dilute your brand and effort. Weigh the Difference Between Keynotes, Workshops, Paid & Unpaid Gigs Workshops and keynotes serve different purposes. Workshops might offer more interaction, learning, or depth, while keynotes often give broader visibility. Similarly, unpaid gigs aren’t always “bad”—they can offer exposure, networking, or content. But you need criteria (audience, promotion, platform) to decide whether the cost in time/energy is worth it. Maximize What Each Event Gives You Treat speaking engagements not just as “one‑off gigs” but as opportunities. Get professional photos/videos, leverage them for marketing, build relationships with other attendees/speakers, and ensure organizers promote you well. These extras amplify the value of the speaking moments. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Lauren on Instagram, Linkedin, Website Freebie: 20+ Memorable Speaker Share Their Secret Tips100+ Content Prompts For Speakers Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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