KEY TAKEAWAYS COVERED IN THE PODCASTIf your business depends on you being IN your business for it to run, you may want to consider the way in which your business runs. You must be able to take time off, whether it’s for a vacation or to spend time with a loved one, your business needs to be able to run without you.Facebook groups can be used as a sales funnel as often you’ll be able to buy a product that has a free membership to a broad group as a part of its benefits. From there, people may end up purchasing membership to your more exclusive and knowledgeable group.Guidelines are important, but don’t dictate as you may end up with a bad reputation.Before you start a group for your business, you need to understand your why.Planning your content and scheduling it in advance is essential to running a successful group.Use your free group to encourage members into joining you paid membership. Mention the topics you’ve covered, talk about them in the free group and show people that your paid membership is worth it.You’ll be putting more effort into this group, so showing people it’s worth their money is essential.Your Facebook icons on your website should go directly to your free Facebook group, not your Facebook page.Don’t oversell in your group. Although monetising is important, low hanging fruit is key.Consider using ‘pop-up groups’ for products and courses. These can be closed after they’ve been used and can encourage people to join your membership.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When you run a group, whether it’s free or paid for, you need to focus on providing valuable information. If end up just talking to your members or trying to sell to them, they’ll go elsewhere for their information. Monetising can’t be the only thing you use your group for.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Bella Vasta – 04:00Running Your Business Without Being IN Your Business – 08:30Starting A Facebook Group (And The Mistakes Bella Made) - 14:30How Active Do You Need Be on Your Facebook Group? – 19:31Going from A Free Facebook Group to A Paid Membership - 23:50Getting People to Join Your Free Group – 28:36Using Memberships as a Community - 38:46Should A Free Facebook Group be Part of Your Strategy? – 42:50Monetising Your Facebook Group – 45:50LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEJump ConsultingBella’s TwitterJump Consulting Facebook GroupThe E-myth RevisitedAutomatic Approval Software for Facebook GroupsSocial Media Marketing WorldTranscript below Hello and welcome to this week's episode of the Social Media Marketing Made Simple Podcast and I am your host Teresa Heath-Wareing. It's so good to be here with me today and as always, I really appreciate you listening. I feel like the podcast is going from strength to strength, and that can only be thanks to you, my listeners. So thank you very much and please keep sharing if you think that it's something your friends, or family, or neighbours, or anybody randomly that you've met might like. I would love it if you'd share the podcast. It would be a great help to me. Also, as it stands, this episode is going out on Christmas Eve, so I hope you're all ready for Christmas and ready to take a well deserved break. But also, I hope you've been thinking...

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