KEY TAKEAWAYS COVERED IN THE PODCASTTwitter is a great platform for those that don’t consider themselves a writer and it teaches you to be concise and straight to the point.When creating posts for multiple social media platforms, try creating one for LinkedIn first so you cut down any unnecessary characters when it comes to using the 280-character limit on Twitter.To comply with the new rule, a great way to share the same tweet over and over is to continue retweeting it. Doing so won’t break Twitter’s guidelines and will mean your tweet is seen by even more people.Whilst Twitter doesn’t want your tweets to look like spam, large scheduling tool companies have confirmed that having the same tweet going out once or twice a week will not go against Twitter’s new rules.If you’re not on Twitter as a business, you are missing out. If you want to connect with people in your industry, Twitter is one of the easiest platforms to do this. Even people at the top are directly on Twitter for you to connect with.Twitter is platform where people join to build meaningful relationships.You can find the people you want to reach and follow them, engagement with them and even include them in tweets you want them to see.When someone sends you a tweet, try sending a video reply, this way you can reply exactly as you would in person. If you don’t want to reply via video, try using images of GIFs to keep it fun!Twitter is all about making connections and talking to people, so you don’t need to be strict with your content. Instead, have some fun and show your personality through video.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…As Twitter is a platform that is designed to encourage conversation, regardless of what your business does, going out there and talking to people is a great way to make valuable business connections.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Madalyn Sklar 04:00What Madalyn Loves About Twitter 09:00Using the 280 Character Limit To Its Full Potential 11:55How To Be Seen On Twitter Without Breaking The New Twitter Rules 15:20Why Should Businesses Use Twitter 23:13Why You Shouldn’t Use Auto DM’s On Twitter (And How You Should Reach Out Instead) 29:00Using Video On Twitter To Be More Personal 31:11LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMadalyn Sklar TwitterMadalynsklar.com#TwitterSmarter MasterclassTranscript below Hello, and a very warm welcome to this week's episode of the Social Media Marketing Made Simple podcast. I hope wherever you are in the world, you are having a lovely day. In this week's episode, we're going to be talking all about Twitter. Okay, if you're not a Twitter fan, please don't turn off, 'cause I promise you you're going to want to listen to this interview. I got to interview the super lovely Madalyn Sklar, and she is a huge Twitter fan, and has been for ages. She often speaks on Twitter, she does Twitter chats on Twitter ... I'm going to say "Twitter" a lot in this episode, I know it. And she also has her own podcast, where obviously she talks about, you guessed it, Twitter.Anyway, she is a font of knowledge as to why Twitter's good, why businesses should be on there, why you should actually include it within your social media and marketing strategy. Now if you've listened to me for a while, you're going to know that I actually love Twitter. I used it an awful lot. I'm not going to say I'm as active now as I have been, because I do love Instagram; I do find myself spending

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