KEY TAKEAWAYS COVERED IN THE PODCASTGDPR is new legislation for businesses from the EU that gives specifics on the collection and storing of customer data.The deadline for GDPR compliance is May 25th , 2018.Customers must agree to receive marketing communication from you. This means that customers will need to sign-up again to be on your email list.You shouldn’t use personal email for your email list. Instead, you can use a bulk email product such as Mailchimp.Use a subject line that captures their attention. Don’t be afraid to be different! It is important that they open it.Use systems such as Drip and Leadpages to set up a seamless email campaign and process for each option. This means the yes or no answer that your subscriber will give you through email in response to staying on your list.The emails you send should explain the value of being a subscriber. What makes your newsletter or communication great for your subscribers? You will want to remind them of that.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You may lose a large chunk of your email subscribers. But be positive! Those customers who are going to opt-in are the customers that value your services and will engage. They want to hear from you. The quality of your email list will improve overnight.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is the GDPR? – 02:31How to use email systems for your email campaigns – 06:24Why you shouldn’t worry about losing email subscribers – 09:34Transcript below Hello and really warm welcome to episode 11 of the Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. Thank you so much for downloading this week's episode, I know I say it a lot but I really truly mean it. I have this website that I use to go on and look at what downloads I'm getting, and I get so excited every week when I go in and see how many people are listening.Also on my vision board which is to the right of me in my office, I have a goal for how many people I want to listen to the podcast. Every single month I write down how many downloads we've had. I am really excited to think that you're out there listening and I really, really do appreciate it.Obviously, if there is anybody that you know that you think might benefit from the podcast, then I would love it if you would share it with them. Of course, being a big social media person, I would also really appreciate it if you wanted to share it on social media as well. Anyway, that's enough of my please, let's get on with today's podcast.Today I've decided to talk about something that I didn't think I would talk about because if I'm honest, I was being a bit of a scaredy-cat. I'm going to talk GDPR. This subject is a really big subject at the moment because it's just about to come upon us. I decided that I wasn't going to do a podcast about it because of the fact that it's a fairly heavy going subject, it's a subject that unless you're a solicitor you probably shouldn't give advice on.I'm going to start this podcast with a caveat that I am not advising you what to do, I am merely giving you my take on it and the kind of things that I'm going to do to help me with GDPR. Like I said, this isn't a podcast where I'm saying, "Do this, do that", I'm just merely being really open about how I'm going to be managing GDPR going forward, and some of the tools and techniques and strategies that I might be using.The main area that I'm going to talk about is the re-qualification area. What is the GDPR? Let me go back a little bit and first of all just mention what GDPR is if you haven't heard of it. Basically, it's some legislation brought in by the European Union for businesses, and this legislation lays out how you should collect and...

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