Why and How to Repurpose Your Content to Maximize Its Potential

KEY TAKEAWAYS COVERED IN THE PODCASTRepurposing content is taking a piece of content you already have written or recorded and reinvigorating it. It means packing it up in a different way to remind your audience that it’s there.Finding content ideas is hard! Your audience probably hasn’t made the most of the content you already have. There is still opportunity for your content and more room for others to take advantage of it.Evergreen content can be repurposed. This type of content is content that is relevant now and in the future. Blog posts, videos, webinars and even your interviews can be repurposed into something new as long as it’s evergreen.What content has done well previously for you? Which blog post is the most read post? Which video received the most views? These are the ones you want to repurpose first!For blog posts, you can create multiple social media posts, a live video to link back to your blog, and create a checklist or workbook for people to download. The opportunities are endless!Round-ups are also an option. What are your top five blogs? Share those through an email and on your social media.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Create less, promote more! Your content has much more life in it than you think. Look at your content as a whole and brainstorm ways in which you can repurpose it. Do you have a series of videos? Turn it into a course. Do you have a blog you can turn into an infographic for social media? Share it on Pinterest. Get creative!HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is repurposing content? – 03:59Why would we want to repurpose content? – 04:46What kind of content can you repurpose? – 05:57How do you repurpose your content? – 07:31Transcript below Hello, and a really warm welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I am your host Teresa Heath-Wareing, and I am super pleased to have you here with me this week. So every time I start my podcast, I always really struggle with knowing how to start it. I'll say good morning, good afternoon, have you had a great week, and then I think to myself, "Well, I don't know when someone's listening to it," so I don't know whether it's morning, afternoon, whether it's a Monday, a Friday. So I always struggle beginning my podcast because I don't actually know what to say, which sounds like a really stupid thing, but I end up saying the same thing every time. I've tried to do a bit of research and go back and listen to the podcasts that I listen to, to see what kind of things they say, but again, I think they have the same problem that I do and they end up saying the same things as well.But anyway, if you've got any bright ideas, then please feel free to let me know because I would love to hear them because I'm struggling with the beginning a bit. I really do appreciate you listening to me, although I apologise for rambling on. Today's podcast is going to be a really good one because one of the things that I get asked all the time is about content and creating content, and there's a really big thing about you've got to be good at content, you've got to be imaginative and engaging, you've got to put lots out there, and it's really hard to keep coming up with stuff.I know I'm really bad for this because what I should be doing with the podcast ... And I've tried a bit ... is I should be planning out, okay, for the next six weeks this is what I'm talking about, but I don't. I do tend to get to a podcast and think, "What should I talk about today?" And today I was struggling, which is ridiculous because I'm talking about social media, which is such a huge subject. However, sometimes your mind just goes blank and you think, "I don't know what to post, what to write about, what to record on a...

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