Why Content Marketing Isn’t a Long-Term Process with Andrew and Pete

KEY TAKEAWAYS COVERED IN THE PODCASTContent marketing isn’t an overnight success. However, it doesn’t have to take years like you’ve been told. It’s only long-term if your content is boring and you’re the same as everyone else.Sometimes, it isn’t enough to be yourself in content. It takes being different and standing out to make a difference and to grow.Consistency is key with marketing. Create an amazing idea and be consistent in always improving. However, don’t consistently do something that isn’t working. Be consistent with what IS working.Pushing yourself out of your comfort zone is a great tool for marketing. Test the waters using your Instagram story or social media first to see how it’s received!What piece of content got the best reaction? Milk it. Use it again and create something new out of it!For bouncing ideas around as a solopreneur, find an accountability partner or get involved in a mastermind group.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have to be different. Don’t be afraid to break the mold and do things others won’t expect. There are so many marketing services out there, so it will take something new and unique to make it all work. The moment you stand out, the quicker you grow.HIGHLIGHTS YOU SIMPLY CAN'T MISSContent marketing isn’t a long-term strategy – 12:13The remarkability trifle -14:44How to test your ideas with reaction spikes – 22:04All about Andrew and Pete’s very first event Atomicon 2019 – 45:52LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEAndrew and Pete’s website Find Andrew and Pete on:FacebookInstagramTwitterAndrew and Pete TVAtomicon 2019Transcript below Hello and welcome to episode 31 of the Social Media Marketing Made Simple podcast. I am your host, Teresa Heath Wearing. I am so glad to have you here with me today. I am now at the end of September, where we have focused the entire of September on interviews, on bringing you amazing guests. Today, to round off, I have not disappointed yet again. I have got a fantastic guest for you today. Now it's not to say that after this week, we're not doing guests anymore, that's not the case at all. We're going to mix things up. So there's going to be episodes with me that are solo episodes, and then we're going to have yet more amazing interviews. I still have some amazing people lined up coming soon. But I just wanted to really kickstart the interviews, as I had done none since starting the podcast. Hence, why I decided to dedicate an entire month just to giving you amazing guests.Today, I've not got one, but two amazing guests. I am so privileged to not only have them as guests on the podcast because they're amazing marketers, but that I am lucky enough to have them as friends. So in today's podcast, I bring you Andrew and Pete. It's like I need to fanfare again, I want to do this on every single one. I am definitely going to have to get that kind of sound clip that plays when I mention someone's name. So if you haven't heard of Andrew and Pete, they are the funnel content marketing duo who help business and brands get faster results from their content. They have a weekly YouTube show, and they run one of the UK's leading content marketing membership communities called Atomic, where they...

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