KEY TAKEAWAYS COVERED IN THE PODCASTOne of the best things you can when it comes to Instagram Stories is to learn how to manage the 15 seconds you are given. To do that, you need to know how to edit your videos in a way that maximises the time you have.Use techniques you have seen on TV and in movies to inspire you to be creative.If you’re using video, you don’t need to tell people what you’re doing as people can see that. Think of more creative ways to share your story.When it comes to video there are both visual and audio aspects. What people don’t realise is that your visual and audio don’t need to correlate.Show you’re doing something and try to tell a different story; it will hold people’s attention much longer.Make the most of b-roll content.You don’t have to use fancy equipment, as video can be filmed on your camera phone. Once you start worrying about what camera you’re filming on, you miss the point of creating relatable content.Film as little as you can so you don’t have to edit as much. To edit on your mobile, Adobe Rush and Splice are great options.Although it can be awkward to film yourself in public, it’s easy once you learn how to be tactful. Look at your surroundings and decide the perfect opportunity.If you need to transfer music to your phone, use a Dropbox that you can access through Adobe Rush.If you think people will be viewing your story without audio, add subtitles letting them know they may want to listen.To get started, you need to understand the story. Find out how you can tell a story without speaking.Every story needs a start, middle, and end. Make sure your story has an opening and closing scene, so people know what is happening.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Aim to have 2-3 minutes of content a day, any more than that and people will start to switch off. Think about the stories you watch; do you skip if it’s too long?HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Dillon Osborne – 04:45How to Limit the Content You Post, Without Cutting Back – 11:00Finding Your Creative Flair – 16:00Showing Your Personality in Your Stories - 21:31Tools and Equipment – 27:13Directing People to Your Long-Form Content – 39:30How To Get Started With Creating Your Own Stories - 44:02LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODELive Masterclass Sign UpAdobe Rush for MobileSpliceEpidemic SoundDiltakesphotos InstagramTranscript below Hello and welcome to this week's episode of the podcast, and I am your host Teresa Heath-Wareing, as always. How are you. This week we are talking about one of my favourite subjects, Instagram, and more specifically, Instagram stories. But before we jump into that, I just want to remind you that this Thursday, Thursday the 18th of July, I am running three, that's it, not one, not two, but three, live master classes. I've done three so that hopefully, no matter what time zone you're in, you're going to be able to find a time that suits you. And you heard me say before that I love doing these master classes, I love doing live training, and I love answering questions and helping, so I really hope you've signed onto it and you're going to be joining me. If not, you can head over to TeresaHeathWareing.com/MasterClass and you can sign up there. I can't wait to see you there.Okay, on with today's episode. If you've been following me for a while, you'll know that I love Instagram. It's my most favourite platform at the moment, has been for some time, and one of the things that I love most about Instagram is Instagram stories, because I love how creative they are, how quick they can be, and I just like that kind of honesty of...

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