Why You Should Be Creating Content Online and How To Create Content People Want To Engage With

KEY TAKEAWAYS COVERED IN THE PODCASTPublishing content online shows people that you are an expert and you know exactly what you’re talking about. It also allows you to help people, helping nurture your relationship with potential clients. If you want to focus on Search Engine Optimisation to grow your business, creating regular content is a great way to increase your chances of being found by Google.Planning your content in advance is a great way to ensure you always have something to put out. Two to three months in advance is ideal, so make sure you schedule in the time to batch content where you can.A great way to come up with content ideas is to go to your customers and ask them exactly what it is they want. Change the way in which you interact with your customers and listen to what they’re asking, looking for questions that come up on a regular basis.Another great way to create content is to take inspiration from people who are in a similar field from you. Obviously, you shouldn’t copy what people are doing, but looking at the topics they’re covering could give you an idea of how you could provide new insight into the matter.Use answerthepublic.com to search for keywords and it will tell you exactly what people are searching for in relation to those words.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although batching content is a great way to get ahead, you need to make sure you’re not batching so far ahead that the content you’re create becomes irrelevant. Stick to two-three months to be safe.HIGHLIGHTS YOU SIMPLY CAN'T MISSLaunching A Product Online (My Key Findings) - 01:46Why Should You Be Putting Content Out - 07:21Coming Up with Amazing Content Ideas - 09:50Batching Content - 17:15LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMy CourseEpisode 47Episode 52Episode 22www.answerthepublic.comTranscript below Hello and a super warm welcome to this week’s episode of the podcast. How are you? Did you have a nice weekend? If it’s Monday or are you having a nice week? Well I made a recording this on a Monday which is unusual but I have to get organized before I go away and I’m going away today. So yeah I had a lovely weekend. It was really really nice. Manage to take some time off which is super important and sometimes very hard to do as an entrepreneur. And also I’ve had a really really busy few weeks. I knew the first few months of the year were going to be super busy but to be honest I think I wore myself out a little bit quickly. So I want to just talk about that just briefly about back in Episode 52. I did an episode that was focused around my seven steps to launching or selling something online. And the reason I did this at this point was because I was right in the middle of launching something online and I am now very pleased to say because I was nervous at the time to commit but it is launched and I launched a course. And you know what I just wanted to touch on it because I know when I did the episode, I was right in the middle of it. And I think I said I was tired and it was hard work but I just want to kind of tell you my findings if you like of me going through that experiment and I guess the first thing

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