KEY TAKEAWAYS COVERED IN THE PODCASTIt is so much easier for your audience to connect with you through video. They begin to trust, know and like you.When it comes to recording your videos, you can use your phone to get started. They work well when there are lots of natural lighting and as they’re designed for audio, the sound is great. It’s important to remember, though, that the quality of the content is more important that the quality of the pixels.Launching video within your business takes time as it is a new skill that you need to learn. The best thing to do is be critical of yourself and know where it is you need to improve.If you are thinking of starting video within your business, the best approach to take is to look at the common questions that people are asking in your industry. If there are things you are asked over and over again, creating a video that explains it gives you something to send to people instead. It also helps when it comes to SEO and Google search. Remember, if you are recording a video and you don’t like it, you can delete it.You don’t have to be young to start a YouTube channel.If you don’t want to start a YouTube channel, Instagram stories is a great way to post videos that people will connect with. If it doesn’t go right, you can keep recording. IGTV is also an option.There are lots of mobile apps where you can edit your videos. Adobe Rush lets you repurpose a video for multiple different platforms, depending on the optimal sizing.Don’t feel like you have to fill time constraints when it comes to video, the important thing is the you’re getting started.If you are worried you don’t have time to do YouTube, you don’t have to fully commit. Whether you’re creating a teaser for your main ‘focus’ or creating one video a week, if you want to incorporate it into your strategy you can. If you know what content people want, the whole process is so much easier. Another approach is to batch content over the course of a few hours.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…One of the best ways for people to see whether they’re going to connect with you is for them to physically see you. Even if you don’t feel as though you’re confident enough, it’s important people see you for you.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Meredith - 08:35Why Video? - 13:12Why You Should Be Using Video And 19:20Who Can Do Video?- 25:00Top Tips For Getting Started – 27:00Using Video That Is NOT YouTube – 34:30The Basics Of Video On Social - 46:30LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEMorning Routine PodcastJen Lenher PodcastMeredith Marsh YouTubeSocial Video BlueprintSocial Video WorkshopMeredith WebsiteVid Pro Mom WebsiteFacebookInstagramTwitterPodcast (iTunes)Podcast (Stitcher)Transcript below Hello and welcome to this week’s episode of the podcast. How are you? So, do I sound any different? Because this is the first time ever I am recording my podcast stood up. I know that sounds really odd but as you might have seen say from my Instagram, my setup at home is my microphone is on my desk and normally I’m sat down at my desk when I record these interviews. However, I’ve just bought myself and treated myself because it wasn’t cheap to a very fancy stand up desk from Ikea. There are about.. I think in the UK they’re about just short of 500 pounds for the one that I bought. But it’s electronic and it goes up and down because as you will know in the episode I did a few weeks ago which I can’t remember what number is now but I’ll link up to in the show notes when I talked about my morning routine, I told you that I am.. hate to say...

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