Why You Shouldn’t Charge Your Worth and What You Should Do Instead

If you offer a one to one service or are thinking about it, you are going to love today's episode. Janine Coombes, and I talk all about marketing for one to one services, discussing why maybe you shouldn't niche straight away in your business, and how you can price with confidence. We also chat about why Janine doesn't buy into the philosophy of charge what you're worth, and how she advises to price with confidence at the level you want.   KEY TAKEAWAYS COVERED IN THE PODCAST Janine's 'Reverse Niching Principle' explained How to confidently price high-value services Top tips for selling one to one services, focussing on risk removal and social proof   Janine Coombes is a marketing and sales strategist specialising in service offer positioning, pricing and sales for ambitious coaches and consultants. She’s a dynamic and engaging speaker who has shared the stage with Deborah Meaden and regularly appears on internationally renowned stages such as Atomicon, MarketEd Live and You Are The Media. With over 20 years of experience she has an extensive background in business and marketing having worked with big brands like EE, Orange and Europcar as well as hundreds of entrepreneurs and service based business owners. Her sweet spot is helping coaches and consultants to earn drastically more from their 1:1 services without slogging their guts out or moving to a more complicated business model. She has a business degree, a post-graduate marketing diploma (CIM Dip). She’s a skilled writer and one of the most creative content creators out there having garnered international attention with her sketch style show The Secret Marketing Show. If you enjoyed this episode then please feel free to go and share it on your social media or head over to iTunes and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Download Janine's '6 steps to charging more with 100% confidence' workbook Download Janine's 'Coaching Sales JetPack' Connect with Janine on Instagram, LinkedIn or Facebook Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: If you offer one to one services or are thinking about it, you are going to love today's episode. My guest and I talk around niching, pricing, and marketing your one to one offer. She shares why you shouldn't niche when you first start, and we discuss how pricing with confidence is key and why she doesn't buy into the charge what you are worth philosophy. We also look at how you can more one to one clients. And how to successfully get testimonials from those clients you've been working with. Hello and welcome to this latest episode of Your Dream Business. Thank you so much for taking the time out to listen to learn and to grow, which is...

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