My spicy guest is a copywriter who knows exactly how to make your words work harder, connect with the right clients and keep your brand feeling fresh. We’ll talk about how ChatGPT can be a powerful tool without making you sound like everyone else and what really matters when it comes to building a message that cuts through the noise.Who the heck is Rachel? Rachel Medlock is a copywriter, beauty industry expert, and the go-to wordsmith for brands who want copy that connects, not content that reads like it was lifted from a textbook. With over a decade of experience and more than 250 brands under her belt, Rachel specialises in crafting strategic, personality-driven copy for the beauty, aesthetics, and wellness space. From websites to social captions, treatment menus to emails, her words help brands find their voice and grow their impact.Beyond her work in beauty, Rachel runs an advocacy-led brand for neurodiverse children, with her debut children’s book selling out within hours of release. When she’s not deep in deadlines, you’ll find Rachel navigating mum life with her son Sonny, filming viral reels starring her pug Peppa, or planning her family's next Disneyland detour.To learn more about how Rachel can support your brand, visit www.rachelmedlockcopywriting.com.au

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