If you're one of Tieghan Gerard's 6.6 million social media followers, or you've drooled over the come-hither food photos in one of her Half Baked Harvest cookbooks, chances are you're familiar with her cozy, comforting (read: so much melted cheeeeeeese!) recipes. But how much do you know about the woman behind the camera? Tieghan pulls back the curtain on what a day-in-the-life of a full-time recipe content creator looks like. And if you still don't believe that being a social media influencer is a real job, Tieghan will put you in your place! If we're talking about groundbreaking culinary content creators in 2022, we'd be remiss not to talk about Justine Doiron, known as Justine Snacks online. Justine started the viral butter board trend, both beloved and reviled by millions! Why did bread and butter make people so mad? We discuss! What's the strategy behind creating a viral video? We discuss! How was she able to quit her job within months of starting a TikTok page? We...you know what we're going to do. Follow along on Instagram! Please subscribe to the *new* Your Last Meal newsletter so you can be the first to know about events, giveaways & content only available to subscribers!Support Cascade PBS: https://secure.cascadepublicmedia.org/page/133995/donate/1/See omnystudio.com/listener for privacy information.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related