Your Next Million

Make Price Irrelevant. (Advanced AI Copywriting)

12 Dec 2025

Contributed by Lukas

Don't use emotion to fight price objections. When a prospect is stuck on the numbers, emotion won't work. You have to fight logic with logic. I break ...

Stories Made Them Pay 64% More For The Same Product

09 Dec 2025

Contributed by Lukas

Stories can increase revenue by 376%, but only if you do them right. In one study, scientists proved that adding a fictional story to a cheap spoon on...

Can AI Email Really Get 4,000% ROI? | Case Study Reveals All

05 Dec 2025

Contributed by Lukas

If you send more follow up emails, you'll sell more stuff. The last report I saw was from Hubspot and it said email is the most profitable marketing c...

5 Marketing Tricks Should NEVER Work (But They Do) | Real Case Studies Inside

02 Dec 2025

Contributed by Lukas

Experts will tell you that none of these 5 things should be working. But they are. The reason why (for the most part) is because PEOPLE have changed. ...

Marketing Experts Are WRONG! (Including Me!)

25 Nov 2025

Contributed by Lukas

Ever wonder if the stuff we THINK we "know" about marketing is wrong? Me too. And it turns out the answers is ...it IS! Sometimes. We shouldn't take m...

NEW: The Holy Grail Scenario

27 Oct 2025

Contributed by Lukas

It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer...

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income?

20 Oct 2025

Contributed by Lukas

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no mon...

Is SEO dead? How much should I worry about it for a blog/biz website?

13 Oct 2025

Contributed by Lukas

Here's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a...

Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?

06 Oct 2025

Contributed by Lukas

So Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell...

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?

29 Sep 2025

Contributed by Lukas

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. ...

If you were to go back to when you were 20, do you think you would still choose the same lifestyle?

22 Sep 2025

Contributed by Lukas

If you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolute...

Is the majority of your business still from selling info or consulting? Which business model do you prefer?

15 Sep 2025

Contributed by Lukas

Mike says, is the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info. And there...

What are people buying online today? Online courses? White papers? Just curious what are the hot products right now.

08 Sep 2025

Contributed by Lukas

What are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot produc...

Is High End Continuity still a significant part of your business model?

01 Sep 2025

Contributed by Lukas

Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm a...

What was the SINGLE biggest obstacle overcame to get where you are today?

25 Aug 2025

Contributed by Lukas

What was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all...

When you bringing back the sassy dazzle videos?

18 Aug 2025

Contributed by Lukas

That question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better.

What courses of yours are a good fit for a very advanced, well-established internet marketer?

11 Aug 2025

Contributed by Lukas

What courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself...

An unusual childhood experience (that might have made me millions)

04 Aug 2025

Contributed by Lukas

I want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. ...

Would an e-com store brand benefit from the maximizer?

28 Jul 2025

Contributed by Lukas

Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...

For a general contractor wanting to target commercial business owners only, do you have any recommendations on the copy and target audiences he should use?

21 Jul 2025

Contributed by Lukas

I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. D...

How long should we be leaving each ad on for this challenge?

14 Jul 2025

Contributed by Lukas

How long should we be leaving each ad on for this challenge?  I like three days, generally speaking. So if I'm willing to pay...

What is the best way to create a segmentation/target on Facebook for web design services?

07 Jul 2025

Contributed by Lukas

My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebo...

As a physician and therapist, working with PTSD and trauma, what is the best way to do an old-school ad?

30 Jun 2025

Contributed by Lukas

So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this....

What do you think about building a lead generation ad that is actually a conversion ad on Facebook?

23 Jun 2025

Contributed by Lukas

What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next pa...

HOLD FAST – The Cure For Distraction

16 Jun 2025

Contributed by Lukas

Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify. Here they are. The words are...

Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign?

09 Jun 2025

Contributed by Lukas

Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was...

Frank Got Really Lucky

02 Jun 2025

Contributed by Lukas

It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It st...

How can I build clientele for my wife's salon targeting a 50-mile radius?

26 May 2025

Contributed by Lukas

How can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do ...

2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous)

19 May 2025

Contributed by Lukas

First thing I want to point out is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them...

I keep getting unqualified leads from Facebook. Do I need to use LinkedIn for this type of audience?

12 May 2025

Contributed by Lukas

So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from...

The Magic Question That Makes Everything Easier

05 May 2025

Contributed by Lukas

So today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really so...

You do NOT need motivation (because this works better)

28 Apr 2025

Contributed by Lukas

What's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Per...

An IMPERFECT Morning Routine (works great)

21 Apr 2025

Contributed by Lukas

Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly wh...

Is Clubhouse Worth Messing With? (yes, but NOT how you might think)

14 Apr 2025

Contributed by Lukas

Hope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, wh...

How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?

07 Apr 2025

Contributed by Lukas

He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care ...

When would you use campaign budget versus ad set budget?

31 Mar 2025

Contributed by Lukas

When would you use campaign budget versus ad set budget? Later...

Avoid this ONE "mindset mistake" at ALL COSTS

24 Mar 2025

Contributed by Lukas

What's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good qu...

So you lead with the lead magnet and you have to email them, obviously. Do you have any recommendations on the first email you send after the opt-in via the lead ad?

17 Mar 2025

Contributed by Lukas

So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you h...

How do you inspire yourself to create content?

10 Mar 2025

Contributed by Lukas

How do you inspire yourself to create content?  Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to ...

I would like some advice on how to form my copy, so it gets approved.

03 Mar 2025

Contributed by Lukas

I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would...

You have WAY more value than you know

24 Feb 2025

Contributed by Lukas

Let's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday,...

How would you make an ad for "the low-hanging fruit?"

17 Feb 2025

Contributed by Lukas

One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get lea...

I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next?

10 Feb 2025

Contributed by Lukas

I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is wha...

How do I expand and find different targets within a sub-niche?

03 Feb 2025

Contributed by Lukas

So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influenc...

Forget "Money Goals" - try this instead

27 Jan 2025

Contributed by Lukas

Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not s...

After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience. What could be some reasons why that happened?

20 Jan 2025

Contributed by Lukas

He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business...

Most Successful Promo Ever? (Part 2)

13 Jan 2025

Contributed by Lukas

There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...

What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting?

06 Jan 2025

Contributed by Lukas

A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're wait...

The Most Powerful "Persuasion Technique" On Earth

30 Dec 2024

Contributed by Lukas

Let's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize...

How To Write Real Good And Stuff: 20 Years in Under 20 Minutes Part 8

23 Dec 2024

Contributed by Lukas

Here is some of Frank's best advice on "how to write good."

Repeated Catastrophic Failures (The #1 Secret To Success): 20 Years in Under 20 Minutes Part 7

16 Dec 2024

Contributed by Lukas

How do Frank's Catastrophic Failures help you with your marketing skills?

The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Years in Under 20 Minutes Part 6

09 Dec 2024

Contributed by Lukas

What does Copy have to do with Frank's revenge?

When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5

02 Dec 2024

Contributed by Lukas

What do weiner pics and email marketing have in common?  Why are you listening to Frank Kern about these things?

The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20 Minutes Part 4

25 Nov 2024

Contributed by Lukas

Part 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue. 

Literally the Most Powerful Way to Influence People, Ever: 20 Years in Under 20 Minutes Part 3

18 Nov 2024

Contributed by Lukas

How do you successfully influence people??

My Thing with Taylor Swift: 20 Years In Under 20 Minutes Part 2

11 Nov 2024

Contributed by Lukas

Did Frank have a thing with Taylor Swift???

About Your Sex Tape: 20 Years In Under 20 Minutes Part 1

04 Nov 2024

Contributed by Lukas

What you can learn (and implement) from celebrity sex tapes.

Apple and Facebook aren't getting along right now, what does that mean for the rest of us?

28 Oct 2024

Contributed by Lukas

The question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding goi...

These two skills will get you farther than anything else

21 Oct 2024

Contributed by Lukas

So what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. ...

Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche?

14 Oct 2024

Contributed by Lukas

I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probab...

On a new campaign, how much time do you give each ad until you switch it off again?

07 Oct 2024

Contributed by Lukas

How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create ...

Most Successful Promo Ever? (Part 1)

30 Sep 2024

Contributed by Lukas

Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if...

I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out?

23 Sep 2024

Contributed by Lukas

So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purc...

In my ads, do I always have to ask for the email to make a follow up sequence?

16 Sep 2024

Contributed by Lukas

So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that?  Yeah.....

How should we expand our target interest when many of the related interests and audience insights are not targetable?

09 Sep 2024

Contributed by Lukas

How should we expand our target interests when many of the related interests and audience insights are not targetable?

What's it cost to get a qualified application filled out?

02 Sep 2024

Contributed by Lukas

What do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question,...

When I set up lead ads recently, the share option was not there. Did I do something wrong or did that change, and are the shares important?

26 Aug 2024

Contributed by Lukas

I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they s...

Do you have a solution or any best practices to make ads work for clients in small cities with small audiences?

19 Aug 2024

Contributed by Lukas

I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a smal...

What type of lead magnet do you suggest for a high-end video production company?

12 Aug 2024

Contributed by Lukas

I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production co...

How do you ease up your workload to focus more on the sales side than the deliverables side?

05 Aug 2024

Contributed by Lukas

I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant delive...

Any recommendations for the hiring process when basically looking for a clone of yourself?

29 Jul 2024

Contributed by Lukas

Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I...

Why Marketing Quit Working (And What To Do Instead)

22 Jul 2024

Contributed by Lukas

We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this prob...

We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age.

15 Jul 2024

Contributed by Lukas

What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to g...

How do I go about differentiating myself from the competition?

08 Jul 2024

Contributed by Lukas

I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you ...

Can you recommend the best online sites for creatives to use to create videos and assets?

01 Jul 2024

Contributed by Lukas

What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to m...

Any tips to get people really engaged from the get-go? Should there be a warm-up period?

24 Jun 2024

Contributed by Lukas

Is there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks pr...

You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it?

17 Jun 2024

Contributed by Lukas

Here's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. ...

Is there an email sequence or best practice to get more people to say yes to a live offer by a deadline?

10 Jun 2024

Contributed by Lukas

I have that program where it's basically a three month program 5k to a cold audience. I take them through a five day workshop and the people that don'...

When creating Facebook video and image ads, should I create regular posts or build them in the ads manager?

03 Jun 2024

Contributed by Lukas

Should you always create video and image ads as regular posts on your page and then when you create your ad, just select them as an existing post or a...

Do you recommend collecting lead forms directly from Facebook? How do you utilize important but questionable photos within Facebook ads?

27 May 2024

Contributed by Lukas

I've got a client who is doing this diabetes treatment that is unlike any other. It's been around for 20 years, but it hasn't been promoted very well....

Do NOT try to out-work me. (Out-smart me instead.)

20 May 2024

Contributed by Lukas

Do not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good...

If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product?

13 May 2024

Contributed by Lukas

If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, ho...

Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information?

06 May 2024

Contributed by Lukas

I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on...

What would you say to the individual that has all the content in the world but is having trouble implementing it?

29 Apr 2024

Contributed by Lukas

The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purp...

Do you have tips/recommendations to optimize engagement and click-through rate?

22 Apr 2024

Contributed by Lukas

I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, i...

Any advice on how to learn to put a good course together?

15 Apr 2024

Contributed by Lukas

Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton ...

What do you recommend for Book funnels in terms of advertising? Any minor adjustments you'd recommend to your IBB for this model?

08 Apr 2024

Contributed by Lukas

What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will ...

How do you accurately categorize and elevate the appropriate price for tools such as 1-on-1 coaching, group coaching, memberships, and live events?

01 Apr 2024

Contributed by Lukas

As I pivot more from the services side or the agency side to the coaching stuff, just curious your thoughts on how to accurately categorize the approp...

Frank, how do you script your videos?

25 Mar 2024

Contributed by Lukas

The question is how do you script your videos? And the answer is I personally don't script my videos, but I do have a framework...

How do you create whale bait to add new upper-level prospects to your pipeline?

18 Mar 2024

Contributed by Lukas

I know the types of people that I was attracting before aren't going to be the ones that work with me at the level that I do, these new ones. And so i...

What to do if the ads are not working

11 Mar 2024

Contributed by Lukas

He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club. And so I don't really understand the question. I...

If you were starting a social media agency from square one and didn't have "proof" yet, what would your lead gen strategy be?

04 Mar 2024

Contributed by Lukas

Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client. Everybody's got testimonials, you k...

Is High End Continuity still a significant part of your business model?

26 Feb 2024

Contributed by Lukas

Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm a...

What are your takeaways from creating your "perfect lifestyle" first and then working hard to pay for it?

19 Feb 2024

Contributed by Lukas

I think you went through either yours or a version of the perfect day experience where in a perfect day, this is what life would look like. Do you rem...

Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?

12 Feb 2024

Contributed by Lukas

So Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell...

Is SEO dead? How much should I worry about it for a blog/biz website?

05 Feb 2024

Contributed by Lukas

Here's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a...

You understand human behavior, positioning and dynamics. How do unconscious marketing elements like context, environment and positioning affect the marketing schtick?

29 Jan 2024

Contributed by Lukas

One thing I've really appreciated about you over the years has been obviously, you know, you're one of the most intelligent marketers out there, but s...

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?

22 Jan 2024

Contributed by Lukas

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. ...

HEALTH SCARE reveals marketing secret

15 Jan 2024

Contributed by Lukas

We're recording this for you in this little wooden room of the California place where we are staying for the next couple of weeks, here in the summer,...

The Oldest Trick In The Book – Marketing Lessons From A Saint

08 Jan 2024

Contributed by Lukas

This morning, I read a pretty powerful marketing lesson written by a Saint. I'm pretty sure he didn't intend for it to be a marketing lesson, but it's...