Your Next Million
Episodes
Get Out Of Your Business To Grow It (Klassic Kern)
05 May 2026
Contributed by Lukas
Frank Kern reveals the immense opportunity of "Offer Season" (October-New Year's) for business growth. Learn how a simple postcard helped a skincare c...
The Story Of The Crystal Ball (Klassic Kern)
01 May 2026
Contributed by Lukas
Discover how modern advertising functions as your business's ultimate "crystal ball." This episode reveals the power of leveraging paid ads to gain in...
You Can't Read The Label From Inside the Bottle (Klassic Kern)
28 Apr 2026
Contributed by Lukas
Frank Kern dives into the counterintuitive secret to scaling your business: doing less. Through a compelling case study of his client, Fabian, Frank ...
A Simple Question With Big Results (Klassic Kern)
24 Apr 2026
Contributed by Lukas
A powerful case study from Frank's private client group. He dives into the "Best Buyer" concept—a fundamental strategy that helps businesses achieve...
A Two Step Formula (Klassic Kern)
21 Apr 2026
Contributed by Lukas
Frank's streamlined approach to scaling a business without the "extraneous stuff" that leads to burnout. As a "rainmaker" for his Private Client Group...
The Most Important Question In Marketing (Klassic Kern)
17 Apr 2026
Contributed by Lukas
Frank Kern explores the fundamental question that drives successful marketing: "What must we demonstrate to be true in order for somebody to want to d...
Zero Resistance Marketing (Klassic Kern)
14 Apr 2026
Contributed by Lukas
Frank Kern dives deep into why traditional online advertising models are failing and how "friction" is the silent killer of big campaigns. Frank intr...
What The Most Successful Brands Are Doing (Klassic Kern)
10 Apr 2026
Contributed by Lukas
The Winners Are Slow (Klassic Kern)
07 Apr 2026
Contributed by Lukas
The common pitfalls entrepreneurs face in an increasingly competitive marketplace and a strategic alternative to the typical "hard sell" approach. Ke...
How To Know When Your Market Is Ready To Buy (Klassic Kern)
03 Apr 2026
Contributed by Lukas
Here's a high-level strategy for capturing the "forgotten" middle of your market. While most advertisers exhaust their budgets fighting over the 3% of...
How Do I Know If An Agency Is Any Good? (Klassic Kern)
31 Mar 2026
Contributed by Lukas
The four essential criteria for selecting a social media advertising agency. Frank warns against agencies that make empty promises and explains why a ...
How To Know When People Are Ready To Buy (Klassic Kern)
27 Mar 2026
Contributed by Lukas
Why many successful companies hit a plateau with their digital advertising. By illustrating the "Marketplace Breakdown," Kern explains that most adver...
How To Create Social Media Campaigns That SELL (Klassic Kern)
24 Mar 2026
Contributed by Lukas
Agency's internal strategies where they spend approximately $1,000 per hour on social media ads for themselves and their clients. He outlines a compre...
The ONE THING My Most Successful Clients Have In Common! (Klassic Kern)
20 Mar 2026
Contributed by Lukas
The fundamental difference between struggling entrepreneurs and those who achieve exponential growth is this... Moving past the "mindset" clichés, Ke...
The Winners Are Slow (Klassic Kern)
17 Mar 2026
Contributed by Lukas
Are your ad campaigns crumbling? Is your marketplace becoming too competitive to turn a profit? In this episode, marketing legend Frank Kern breaks ...
How To Sell Anything (Klassic Kern)
13 Mar 2026
Contributed by Lukas
Frank breaks down the psychology of the offer using a desert analogy: If you are an unattractive, "vile" person with a terrible personality, but you'r...
Who Are You? (Klassic Kern)
10 Mar 2026
Contributed by Lukas
A personal story about grandfather Raymond Smith, and the valuable lessons he learned from him about work ethic and success. Using his grandfather's 1...
Why The AI Apocalypse Can Make You RICH
06 Mar 2026
Contributed by Lukas
Let's pull back the curtain on the "AI gold rush" to reveal a staggering reality: last year alone, businesses lost $285 billion on failed AI initiati...
Want To Be A Great Copywriter? Keep Doing This ... (Klassic Kern)
03 Mar 2026
Contributed by Lukas
The human tendency to seek "hacks" and "loopholes" instead of doing the basic, consistent work required for success. Using personal stories about hea...
5 Ways To Stop AI From Ruining Your Business
27 Feb 2026
Contributed by Lukas
If you are using Artificial Intelligence to build 47 funnels a day and not making any money, it is a trap. Here is how to use AI to actually scale a r...
Crystal Ball Marketing And The Precursor Effect (Klassic Kern)
24 Feb 2026
Contributed by Lukas
"Crystal Ball Marketing," a strategy centered on the "Precursor Effect." This concept involves identifying specific indicators or life events that pre...
Why Most AI Agencies Fail. (The $307 Billion Mistake)
20 Feb 2026
Contributed by Lukas
Everyone says you need to "Start an AI Agency" to make millions in 2026. And technically, the hype is there ($307 Billion was spent on AI implementati...
Stop Trying To Sell (Do This Instead)
17 Feb 2026
Contributed by Lukas
Stop trying to "force" the sale with big promises. Here is the 1966 psychological secret called Reactance Theory that sells more by promising less. Mo...
The Case Against AI Copywriting
13 Feb 2026
Contributed by Lukas
Stop using AI to generate generic sales copy. Here is how to use the "Expectation Violation" framework (the same one that took Avis from $25M to $75M)...
The Episode About Math? (Klassic Kern)
10 Feb 2026
Contributed by Lukas
Why You're Actually in the Math Business Frank breaks down a hard truth that most entrepreneurs avoid because it isn't "sexy": Business is a math gam...
Your Decision Making Process (Klassic Kern)
06 Feb 2026
Contributed by Lukas
Making decisions is perhaps the most important skill an entrepreneur can possess. To move from a vague idea to a structured project, Frank Kern uses a...
How I Replaced Myself With AI. (Not For Beginners)
03 Feb 2026
Contributed by Lukas
I literally replaced myself with AI, and by that, I mean AI took over my actual job. I've been a professional online direct response marketing copywri...
Your Self Milking Cow (The One With Dean Jackson)
30 Jan 2026
Contributed by Lukas
A deep dive between host Frank Kern and marketing strategist Dean Jackson. They discuss the psychological and operational shifts required to scale a b...
Stop posting Educational Content. (Do this instead)
27 Jan 2026
Contributed by Lukas
Everyone says you need to post "Educational Content" to grow B2B sales. And technically, the data agrees (94% of marketers use it). But if you're read...
Your Best Process (Klassic Kern)
23 Jan 2026
Contributed by Lukas
Identifying your Best Process—the most effective and predictable method for converting leads into customers. The 5-Point Scoring System To find your...
Stop Posting Content. AI Cloned The '6,300% ROI' Story Angle In 4 Minutes
20 Jan 2026
Contributed by Lukas
Everyone thinks AI-generated social media content sucks. And usually, they're right. But not for the reason you think. The problem isn't the AI. It's ...
Your Best Bait (Klassic Kern)
16 Jan 2026
Contributed by Lukas
The concept of "Your Best Bait," the essential marketing material used to attract and magnetically draw in your Best Buyer. Following the two episodes...
This AI Exponentially Increases Revenue (No Extra Ad Spend)
13 Jan 2026
Contributed by Lukas
AI can now identify exactly where your business is losing money. Watch the new AI called "Director of Sales" exponentially grow revenue—without spen...
Now AI Creates A Custom Sales Plan (And Implements It)
09 Jan 2026
Contributed by Lukas
If you feel stuck in your business and you just wish someone would tell you exactly what to do next, or even better yet do it for you, this video is e...
Your Best Buyer (Klassic Kern)
06 Jan 2026
Contributed by Lukas
Behold - the critical process of identifying your **Best Buyer**. Finding the right customer is more about their specific characteristics and mindsets...
This AI Replaced My Marketing Team. (Live Demo)
02 Jan 2026
Contributed by Lukas
AI can now think like a seasoned marketing consultant. Watch the new AI called "Director of Sales" analyze my entire business to find the one singular...
Finding Your Best Payday (Klassic Kern)
30 Dec 2025
Contributed by Lukas
Are you doing "all the stuff" in your business—selling dozens of offers, managing endless promotions, and feeling like you're on a constant hamster ...
AI Found A $22M Hook In 3 Minutes
19 Dec 2025
Contributed by Lukas
Over 80,000 (and counting) businesses have paid me for marketing advice. And for most of them, one of the biggest "sticking points" is the copy. But n...
Build A $50K Marketing Campaign With AI (Full Masterclass)
16 Dec 2025
Contributed by Lukas
Everyone says you can sell more stuff with AI. But if you've actually tried to use it, you probably found out that it writes stuff that isn't any good...
Make Price Irrelevant. (Advanced AI Copywriting)
12 Dec 2025
Contributed by Lukas
Don't use emotion to fight price objections. When a prospect is stuck on the numbers, emotion won't work. You have to fight logic with logic. I break ...
Stories Made Them Pay 64% More For The Same Product
09 Dec 2025
Contributed by Lukas
Stories can increase revenue by 376%, but only if you do them right. In one study, scientists proved that adding a fictional story to a cheap spoon on...
Can AI Email Really Get 4,000% ROI? | Case Study Reveals All
05 Dec 2025
Contributed by Lukas
If you send more follow up emails, you'll sell more stuff. The last report I saw was from Hubspot and it said email is the most profitable marketing c...
5 Marketing Tricks Should NEVER Work (But They Do) | Real Case Studies Inside
02 Dec 2025
Contributed by Lukas
Experts will tell you that none of these 5 things should be working. But they are. The reason why (for the most part) is because PEOPLE have changed. ...
Marketing Experts Are WRONG! (Including Me!)
25 Nov 2025
Contributed by Lukas
Ever wonder if the stuff we THINK we "know" about marketing is wrong? Me too. And it turns out the answers is ...it IS! Sometimes. We shouldn't take m...
NEW: The Holy Grail Scenario
27 Oct 2025
Contributed by Lukas
It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer...
If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income?
20 Oct 2025
Contributed by Lukas
If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no mon...
Is SEO dead? How much should I worry about it for a blog/biz website?
13 Oct 2025
Contributed by Lukas
Here's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a...
Have you worked with clients from Europe who sold their products/services to US customers? Is it more difficult for Europeans to sell on the US market?
06 Oct 2025
Contributed by Lukas
So Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell...
Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP?
29 Sep 2025
Contributed by Lukas
Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. ...
If you were to go back to when you were 20, do you think you would still choose the same lifestyle?
22 Sep 2025
Contributed by Lukas
If you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolute...
Is the majority of your business still from selling info or consulting? Which business model do you prefer?
15 Sep 2025
Contributed by Lukas
Mike says, is the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info. And there...
What are people buying online today? Online courses? White papers? Just curious what are the hot products right now.
08 Sep 2025
Contributed by Lukas
What are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot produc...
Is High End Continuity still a significant part of your business model?
01 Sep 2025
Contributed by Lukas
Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm a...
What was the SINGLE biggest obstacle overcame to get where you are today?
25 Aug 2025
Contributed by Lukas
What was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all...
When you bringing back the sassy dazzle videos?
18 Aug 2025
Contributed by Lukas
That question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better.
What courses of yours are a good fit for a very advanced, well-established internet marketer?
11 Aug 2025
Contributed by Lukas
What courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself...
An unusual childhood experience (that might have made me millions)
04 Aug 2025
Contributed by Lukas
I want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. ...
Would an e-com store brand benefit from the maximizer?
28 Jul 2025
Contributed by Lukas
Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...
For a general contractor wanting to target commercial business owners only, do you have any recommendations on the copy and target audiences he should use?
21 Jul 2025
Contributed by Lukas
I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. D...
How long should we be leaving each ad on for this challenge?
14 Jul 2025
Contributed by Lukas
How long should we be leaving each ad on for this challenge? I like three days, generally speaking. So if I'm willing to pay...
What is the best way to create a segmentation/target on Facebook for web design services?
07 Jul 2025
Contributed by Lukas
My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebo...
As a physician and therapist, working with PTSD and trauma, what is the best way to do an old-school ad?
30 Jun 2025
Contributed by Lukas
So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this....
What do you think about building a lead generation ad that is actually a conversion ad on Facebook?
23 Jun 2025
Contributed by Lukas
What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next pa...
HOLD FAST – The Cure For Distraction
16 Jun 2025
Contributed by Lukas
Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify. Here they are. The words are...
Using your case study, what's that high level thinking that you use from the beginning all the way to the end result of a campaign?
09 Jun 2025
Contributed by Lukas
Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was...
Frank Got Really Lucky
02 Jun 2025
Contributed by Lukas
It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It st...
How can I build clientele for my wife's salon targeting a 50-mile radius?
26 May 2025
Contributed by Lukas
How can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do ...
2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous)
19 May 2025
Contributed by Lukas
First thing I want to point out is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them...
I keep getting unqualified leads from Facebook. Do I need to use LinkedIn for this type of audience?
12 May 2025
Contributed by Lukas
So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from...
The Magic Question That Makes Everything Easier
05 May 2025
Contributed by Lukas
So today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really so...
You do NOT need motivation (because this works better)
28 Apr 2025
Contributed by Lukas
What's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Per...
An IMPERFECT Morning Routine (works great)
21 Apr 2025
Contributed by Lukas
Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly wh...
Is Clubhouse Worth Messing With? (yes, but NOT how you might think)
14 Apr 2025
Contributed by Lukas
Hope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, wh...
How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?
07 Apr 2025
Contributed by Lukas
He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care ...
When would you use campaign budget versus ad set budget?
31 Mar 2025
Contributed by Lukas
When would you use campaign budget versus ad set budget? Later...
Avoid this ONE "mindset mistake" at ALL COSTS
24 Mar 2025
Contributed by Lukas
What's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good qu...
So you lead with the lead magnet and you have to email them, obviously. Do you have any recommendations on the first email you send after the opt-in via the lead ad?
17 Mar 2025
Contributed by Lukas
So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you h...
How do you inspire yourself to create content?
10 Mar 2025
Contributed by Lukas
How do you inspire yourself to create content? Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to ...
I would like some advice on how to form my copy, so it gets approved.
03 Mar 2025
Contributed by Lukas
I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would...
You have WAY more value than you know
24 Feb 2025
Contributed by Lukas
Let's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday,...
How would you make an ad for "the low-hanging fruit?"
17 Feb 2025
Contributed by Lukas
One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get lea...
I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next?
10 Feb 2025
Contributed by Lukas
I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is wha...
How do I expand and find different targets within a sub-niche?
03 Feb 2025
Contributed by Lukas
So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influenc...
Forget "Money Goals" - try this instead
27 Jan 2025
Contributed by Lukas
Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not s...
After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience. What could be some reasons why that happened?
20 Jan 2025
Contributed by Lukas
He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business...
Most Successful Promo Ever? (Part 2)
13 Jan 2025
Contributed by Lukas
There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...
What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting?
06 Jan 2025
Contributed by Lukas
A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're wait...
The Most Powerful "Persuasion Technique" On Earth
30 Dec 2024
Contributed by Lukas
Let's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize...
How To Write Real Good And Stuff: 20 Years in Under 20 Minutes Part 8
23 Dec 2024
Contributed by Lukas
Here is some of Frank's best advice on "how to write good."
Repeated Catastrophic Failures (The #1 Secret To Success): 20 Years in Under 20 Minutes Part 7
16 Dec 2024
Contributed by Lukas
How do Frank's Catastrophic Failures help you with your marketing skills?
The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Years in Under 20 Minutes Part 6
09 Dec 2024
Contributed by Lukas
What does Copy have to do with Frank's revenge?
When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5
02 Dec 2024
Contributed by Lukas
What do weiner pics and email marketing have in common? Why are you listening to Frank Kern about these things?
The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20 Minutes Part 4
25 Nov 2024
Contributed by Lukas
Part 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue.
Literally the Most Powerful Way to Influence People, Ever: 20 Years in Under 20 Minutes Part 3
18 Nov 2024
Contributed by Lukas
How do you successfully influence people??
My Thing with Taylor Swift: 20 Years In Under 20 Minutes Part 2
11 Nov 2024
Contributed by Lukas
Did Frank have a thing with Taylor Swift???
About Your Sex Tape: 20 Years In Under 20 Minutes Part 1
04 Nov 2024
Contributed by Lukas
What you can learn (and implement) from celebrity sex tapes.
Apple and Facebook aren't getting along right now, what does that mean for the rest of us?
28 Oct 2024
Contributed by Lukas
The question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding goi...
These two skills will get you farther than anything else
21 Oct 2024
Contributed by Lukas
So what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. ...
Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche?
14 Oct 2024
Contributed by Lukas
I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probab...
On a new campaign, how much time do you give each ad until you switch it off again?
07 Oct 2024
Contributed by Lukas
How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create ...