FTC UPDATE PART 2: As you know, I've made it a personal mission to help educate the online marketing community about the critical importance of OBEYING THE LAW. In this episode, I interview Lee Peeler, former FTC staff member about eight incredibly dangerous beliefs that marketers have. Lee Peeler had a 33-year career at the Federal Trade Commission (FTC), where he served as Associate Director of the Division of Advertising Practices (1985-2001) and Deputy Director, Bureau of Consumer Protection (2001-2006.) He is currently the Vice President of the Council of Better Business Bureaus and the president of the ERSP.
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