The Real Secret To Marketing Success

If your mission is to get MORE CUSTOMERS, this is for you…Frank reveals the simple secret to true marketing success, and it's probably not what you expect. Learn how to think about your ad spend the right way, even if you've never really spent money on ads before, by discovering the most important number in marketing. Sometimes ads are not the answer to creating new customers. Sometimes, it makes more sense to set up a process that gets additional work from your existing customer base before you start spending money on ads. One of Frank's clients who runs a traditional business in New Zealand had reached a plateau in their business and was now on the mission of acquiring new customers. Because Frank's client was a local based business, he recommended they test out the 'click-to-call' ad type. They started out with a small budget of $1000 and managed to generate $1914 in sales, around a 40% return on their as spend. The natural next step was to run the ads again and spend more money. When people aren't used to advertising, it freaks them out and makes them uncomfortable. Using a report that breaks down everything about your ad spend and associated ROI allows you to make better decisions about your marketing. Metrics of success and failure are very important. Even with the report, it can be easy to think about ad spend the wrong way. The single biggest secret in marketing is math. It's always about the math. The sole function of business is to multiply capital. You have to be able to focus on the return you generated from your ad spend rather than the money you spent. Follow the math and don't let the ad bill fool you. If you had a machine that every time you put a $1 in you got $1.90 back, how much money would you put in? The answer is as many dollars as you possibly could. Simply put, look at how much it costs you to do something. If it's profitable keep on doing it.  

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