Your Passion, Purpose and Personal Brand
170 The Leadership Tipping Point: Dr. Don Barden on Why Women Will Lead by 2028
15 Apr 2025
History is being written under our noses and we may not even realize it. Dr. Don Barden, globally renowned Behavioral Economist and author of "The Perfect Plan" and "Here Come the Girls" unpacks a revolutionary shift happening right now in the business world—women are on track to lead global leadership by 2028, bringing unprecedented economic prosperity with them. _*]:min-w-0 !gap-3.5" Don shares his fascinating journey from Wall Street to consulting for industry giants like Microsoft, Coca-Cola, and Walmart, and how his relentless observation of high performers worldwide revealed universal success patterns. What he discovered might surprise you: women-owned businesses are outperforming male-owned ones 3:1 in profit, revenue, and employee retention. Don's research isn't just theoretical—it's transformational. He breaks down exactly why leaders who run to work to serve others find the "laws of the universe dump abundance on them." This isn't about gender politics; it's about smart business. As Don puts it, "This isn't a girl thing—it's a smart thing." If you're feeling that quiet inner struggle between playing it safe and stepping boldly into your authentic leadership, this conversation offers both validation and a roadmap. The future belongs to those who lead with purpose, clarity, and genuine connection—qualities that align perfectly with what's emerging in our global economy. KEY TAKEAWAYS Retention and productivity rise dramatically under female leadership. The future workplace will reward collaboration over competition. Businesses must align with what consumers and employees want most: to feel valued. Female leaders naturally align with modern workforce and consumer needs. Women are leading differently—not like men—but by celebrating their uniqueness. The future of work is human-centered, values-driven, and rich in purpose YOUR NEXT STEP If you're building or leading anything right now—pause. Ask yourself: Are you aligned with what people genuinely want: connection, purpose, and value? This isn't just about supporting women in leadership or anything to do with gender wars. It's about supporting better leadership, period. The future isn't coming. It's already here. What side of this transformation will you be on? ABOUT DON BARDEN Dr. Don Barden is a globally recognized Behavioral Economist and acclaimed author known for "The Perfect Plan." Recognized as one of North America's Top 30 most transformational leaders by John Maxwell, Dr. Barden has guided industry giants like Microsoft, Coca-Cola, and Walmart to unprecedented success. His latest work predicts a future where women will lead globally, fostering exponential economic growth. CONNECT WITH DON: Don's Website: https://donbarden.com/ LinkedIn: https://www.linkedin.com/in/donwbarden/ CONNECT WITH LISA Get your digital copy of The Perfect Plan by Don Barden by subscribing to the "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Next Steps to the New You: https://go.lisamcguire.com/next-steps-to-the-new-you Instagram: @iamlisamcguire Facebook: @iamlisamcguire LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ YouTube: https://www.youtube.com/@iamlisamcguire Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/
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