The common marketing wisdom is that we must consistently discuss our customers' problems. The challenge comes when you are hesitant trying to distinguish between what your audience wants and how to be your authentic self. The insecurity comes in when you do show up, you question if you are good enough for your audience members and if they will like your content. In this episode, you'll learn: The 3 types of problems you need to address to make a customer feel like they are understood How building a personal brand allows you to attract the right people The two things we consider when making a decision The process of how you integrate yourself into your business Connect with Lisa: "The Difference Is You TM" is Lisa's signature framework offered 1:1 or in a group coaching experience. You'll have a path to move closer to your potential. It's not how good you are now... but how great you are going to be. Email: lisa@lisamcguire Website LinkedIn Instagram Facebook

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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