Selling From the Heart: Why Authenticity, Not Performance, is the Future of Sales This conversation goes straight to the heart—literally—with bestselling author and award-winning podcaster Larry Levine, who is on a mission to disrupt the sales profession with a radically human message: No More Empty Suits. In a world obsessed with performance, Larry brings us back to what really builds trust—authenticity, presence, and heart. After 30+ years in B2B sales and realizing how broken the traditional sales script had become, Larry now leads a movement that encourages professionals to throw out manipulative tactics and embrace who they really are. This episode is full of powerful mic-drop moments and honest truths. If you've ever felt like you're faking it in order to succeed—or that your relationships are surface-level at best—this conversation will call you in, not out. Lisa and Larry break down how showing up with your whole heart is the competitive advantage in today's trust-deficient world. Key Takeaways "Selling from the Heart" isn't a tactic—it's a movement rooted in authenticity and integrity. The traditional, transactional sales script is outdated and costs us trust and long-term relationships. Trust is built not with performance, but with presence and vulnerability. "It's hard to sell from the heart if you don't know what's in your heart." Long-term success is a byproduct of consistency, discipline, and self-awareness. Most salespeople don't really know their clients—they just think they do. If leaders want heart-centered sales teams, they have to model it from the top. Authenticity = congruent walk and talk. IQ might get your foot in the door, but EQ builds lasting client loyalty. CONNECT WITH LARRY Selling In a Post-Trust World Book: https://sellinginaposttrustworld.com/ Selling from the Heart Website: https://sellingfromtheheart.net/ Selling from the Heart Podcast: https://www.sellingfromtheheartpodcast.com/ Selling from the Heart Book: https://book.sellingfromtheheart.net/ LinkedIn: https://www.linkedin.com/in/larrylevine1992/ CONNECT WITH LISA Register for the Beyond the Transaction Mastermind - Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

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