What happens when the very habits, strategies, and identity that built your success stop working the way they used to? In this episode of Your Passion, Purpose & Personal Brand, Lisa McGuire explores a pivotal leadership moment many high-achievers experience but rarely name: the point where working harder no longer creates the momentum it once did. This is not failure. It is an identity shift. As part 5 of the Identity Evolution Series, Lisa walks through the internal turning point that comes after disruption, misalignment, and reinvention. She shares personal insight into her own "reckoning week," where she began to see the places she had been softening herself to belong, performing instead of fully expressing what was true. From there, she unpacks the deeper leadership evolution required when authentic presence starts demanding more than performance ever could. This episode is for leaders, entrepreneurs, and high-performers who feel that something is changing beneath the surface. You are still capable. Still respected. Still producing results. But what once felt natural now feels forced. Lisa names that shift with clarity and shows why true leadership transformation happens at the level of identity, not strategy. Key themes in this episode: Why high-achievers reach a point where old strategies stop working The difference between performance and authentic presence What it means to outgrow the identity that created your success Why leadership changes first at the level of identity How to begin trusting what you can see before others do The role of self-trust in your next season of growth Standout quote: "You can't outperform this moment. You can't think your way out of it. You can't work harder to fix it. You have to see differently." CONNECT WITH LISA LINKEDIN: https://www.linkedin.com/in/lisa-mcguire/ WEBSITE: https://lisamcguire.com Beyond the Transaction Mastermind - Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe Freedom Reset: Your Next Steps to Realignment - Next Cohort - starts May 2026 Register: https://go.lisamcguire.com/freedom-reset-2026 Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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