What Sales Bro Culture Gets Wrong - and What to Do Instead with Brooke Greening

If you've ever felt like selling your services meant selling your soul, today's episode will flip that mindset on its head. Lisa McGuire welcomes sales and marketing expert Brooke Greening, a former counselor turned powerhouse in people-first sales. With over 20 years of experience and the creator of the Service Sales Framework, Brooke reveals how to ditch outdated, manipulative sales tactics and replace them with authentic conversations that build trust and convert. In this episode, we explore how sales becomes a powerful act of service when approached from a place of leadership, empathy, and confidence. You'll hear Brooke's story of going from counselor to call center rep to transformational sales coach—and how that journey shaped a framework that helps entrepreneurs stabilize income, avoid the dreaded sales rollercoaster, and confidently guide potential clients to a decision. Whether you're a seasoned entrepreneur or just beginning to navigate your personal brand journey, Brooke's fresh perspective on aligning marketing and sales will leave you feeling empowered and excited to sell—with your integrity fully intact. Key Takeaways Sales isn't about pressure; it's about people. You don't have to be pushy or gimmicky to close deals—just human. Leading sales conversations is a service, not a manipulation. The difference between sales and marketing (and how to align them). Why you're likely losing leads by ignoring the 30–90 day buying window. Scripts are guardrails, not gospel—flexibility leads to authenticity. Objections are not rejections—they're conversations waiting to happen. Building a process is key to getting off the feast-or-famine rollercoaster. CONNECT WITH BROOKE: Website: https://buildingmomentum.info/sales-coaching/ Linkedin: https://www.linkedin.com/in/brooke-greening/  Free Sales Conversation Assessment: https://sales-conversation.scoreapp.com/  CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155  Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/   

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