Many companies have a love-hate relationship with marketing. Choose the wrong tactic, and you pay for it dearly. Create a well-thought-out marketing strategy and watch your business grow. Email marketing is one of those areas that continue to produce a high ROI when done correctly. Content creators have realized an email newsletter is a valuable solution. It allows you to connect with people and dig deeper into your topic in a newsletter rather than being at the mercy of the social media platform algorithm for your content to be seen. Jeff Felten, an email marketing strategist for service-based brands. Not only does he writes emails that convert to clients, but he also teaches others how to do it effectively. In this episode, you'll learn: How Jeff's decision to niche down on email marketing as a service helps him stand out as a copywriter What makes an email an effective marketing tool The component that most people leave out in their email marketing How to differentiate your emails so people will want to open them What makes email marketing so powerful? How email can help you build a trusted relationship with the reader The growing newsletter culture and why it is happening now CONNECT WITH JEFF: Email Marketing Punch List WEBSITE LINKEDIN INSTAGRAM TWITTER CONNECT WITH LISA Get her free download: The Essential Guide to Telling Your Story Want to Leverage What Makes You Uniquely Different? Schedule a Personal Brand Discovery Call Email: [email protected] Website LinkedIn Instagram Facebook

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