Why Expertise Is No Longer Enough: Content That Resonates with Adam Pounds

Sometimes, doing all the "right things" still doesn't move the needle. You're showing up, sharing your expertise, creating valuable content—but the connections? The traction? They're just not happening. In today's episode of Your Passion, Purpose, and Personal Brand, I'm joined by Adam Pounds, a content strategist and relationship architect who's been on both sides of that experience. We talk about what it really means to feel "successfully stuck," that frustrating place where effort doesn't quite lead to results — and explore how shifting from performance to presence can change everything. Adam shares thoughtful insights on leading with value, building real relationships online, and why the human element matters more now than ever. So what's missing? Connection. And Adam reveals exactly how to fix it. You'll discover his powerful "Three R Framework" for outreach that feels like service, not spam. Plus, you'll hear how AI can support — not replace — the human touch, and how value-first engagement can lead to real relationships and business growth. This episode is packed with perspective-shifting insights, practical strategies, and actionable steps to help you move from performance to presence and from content to connection. Key Takeaways: Why "successfully stuck" content creators struggle despite showing up consistently. How to use Adam's Three R Framework: Right Person, Right Time, Right Value. Why "permission-based outreach" builds trust and leads to stronger relationships. How to integrate AI with heart and without losing the human touch. Why volume doesn't equal value: how to shift from noise to resonance. What "value-first outreach" actually looks like (and how to do it). How voice and nuance help AI reflect your true message. Why who you are matters more than how often you post. How to move from digital connections to meaningful conversations. Why visibility reluctance is often a sign you're focusing too much on yourself. CONNECT WITH ADAM Get your Engagement-to-Conversation Playbook https://www.safdigital.net/engagement-playbook/ Inside is... - A 2-step deep-dive research prompt to understand WHO has been engaging with your content and WHAT their situation is. - 7 copy-paste scripts for permissioned outreach (email and LinkedIn DM) - And a "How to Not Sound Creepy" guide to starting a conversation via DM and email LinkedIn Profile: https://www.linkedin.com/in/adampounds/ CONNECT WITH LISA Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe  Freedom Reset: Your Next Steps to Realignment  Register: https://go.lisamcguire.com/freedom-reset  Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist  Magnetic Client Attraction: The New Ideal Client Framework: https://go.lisamcguire.com/ideal-client-workshop-icw   Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/  LET'S GET SOCIAL Instagram: https://www.instagram.com/iamlisamcguire/ Facebook: https://www.facebook.com/iamlisamcguire LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ YouTube: https://www.youtube.com/@iamlisamcguire/videos

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