Understanding the 3 Foundations of Your Author Brand

Key InsightsThe Three Crucial Components of Author Branding:Psychological Branding: Explored as the emotional connection between authors and readers, focusing on how authors want their audience to perceive and connect with them. This aspect is closely related to addressing reader challenges through writing.Physical Branding: Encompasses tangible elements like logos, website design, color schemes, and book cover design. It is discussed as a reflection of the identity and values established through psychological branding.Strategic Branding: Defined as the art of creating a clear and memorable author identity that integrates psychological branding into a compelling narrative.Types of Author Brands:Personal Author BrandBook-First BrandCompany BrandAuthor Actions:Determine your author brandPodcast Website: www.juxtabook.com/podcasts/beyond-the-book Submit a Question:  To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.Make your mark as an author.Learn more about The Author’s Mark — Juxtabook’s 12-month professional publishing experience that helps nonfiction authors go from idea to published platform in 12 months or less.Juxtabook.com/authorsmarkLearn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

There are no comments yet.

Please log in to write the first comment.