Your Path to Book Publishing

37 Ways Nonfiction Authors Make Money (And Why You Only Need a Few)

08 Dec 2025

Contributed by Lukas

Most nonfiction authors ask the same question at some point:“How do authors actually make money from their books?”In this episode, you’ll learn ...

You’re Not Just an Author — How to Publish and Market Your Book Like an IP Company

01 Dec 2025

Contributed by Lukas

Most nonfiction authors think they’re “writing a book.”But the moment you decide to write one… you’ve actually become an intellectual proper...

Why Amazon Now Prioritizes Outside Traffic And How Authors Can Adapt Their Book Marketing

24 Nov 2025

Contributed by Lukas

If your Amazon rankings have been bouncing around lately or your ads suddenly feel less effective, there’s a reason. Amazon has quietly updated its ...

Self-Publishing That Pays: How to Market Your Book, Sell Direct, and Boost Your ROI

17 Nov 2025

Contributed by Lukas

Can self-publishing actually pay off?If you’ve ever wondered whether you can make real profit from your book — not just cover your costs — this ...

The 4 Signals That Tell You Exactly How to Market Your Book

10 Nov 2025

Contributed by Lukas

Ever feel overwhelmed trying to market your book?Wondering if you should post on social media, run ads, hire a publicist, or just cross your fingers a...

Don’t Hit Publish Yet! 6 Book Publishing Essentials to Review Before Launching Your Book

03 Nov 2025

Contributed by Lukas

Before you hit publish on your nonfiction book, there are a few crucial steps that can make—or break—your launch.In this episode of Your Path to B...

Why I Told This Author Not to Self-Publish Their Book

27 Oct 2025

Contributed by Lukas

Self-publishing gives authors incredible freedom—but it’s not the right fit for everyone.In this episode of Your Path to Book Publishing, we’ll ...

The Most Overlooked Part of a Book Launch and Book Marketing (And Why It Matters More Than You Think)

13 Oct 2025

Contributed by Lukas

You can write the best book in your field, hire a top editor, and design a beautiful cover—but if you miss this one critical piece of your launch st...

Is Self-Publishing Still Worth It? 7 Steps Every Nonfiction Author Needs to Know

06 Oct 2025

Contributed by Lukas

Is self-publishing still worth it in 2025? For nonfiction authors, the answer depends on understanding the evolving publishing landscape and the strat...

Why Book Reviews Are the Secret Fuel Behind Every Successful Author

29 Sep 2025

Contributed by Lukas

Episode 112: Why Book Reviews Are the Secret Fuel Behind Every Successful AuthorWhy do some books climb the Amazon charts while others stall out? The ...

Using AI as Your Developmental Editor — A Way to Strengthen Your Nonfiction Book

22 Sep 2025

Contributed by Lukas

Many authors think of AI only as a shortcut to write faster. But what if it could actually serve as your developmental editor?In this episode of Your ...

Ai, Copyright, and the Future of Book Publishing

15 Sep 2025

Contributed by Lukas

A $1.5 billion settlement just shook the publishing world—and it directly affects you as an author. Anthropic, the creators of Claude AI, have agree...

Book Advances Explained: What Every Nonfiction Author Needs to Know

08 Sep 2025

Contributed by Lukas

Here’s a riddle: why can a $150,000 “good” book deal leave you with less money this year than a $50,000 “very nice” deal?In this episode of ...

What I’ve Learned (So Far) Writing My First Nonfiction Book

25 Aug 2025

Contributed by Lukas

What actually happens when someone who helps authors every day finally sits down to write their own book?In this behind-the-scenes episode of Your Pat...

Stop Marketing Your Book. Start Building It With Your Fans.

18 Aug 2025

Contributed by Lukas

What if your most effective book marketing strategy starts long before you type “The End”?In this episode of Your Path to Publish, we’re flippin...

You Don’t Want a Bestselling Book. You Want What It Brings You

11 Aug 2025

Contributed by Lukas

Many nonfiction authors dream of becoming a “bestselling author,” but the truth is—what most really want isn’t the title. It’s what they bel...

How to Identify and Reach the Right Audience for Your Nonfiction Book

04 Aug 2025

Contributed by Lukas

Most nonfiction authors focus on writing and publishing—but overlook one crucial step that can make or break their book marketing efforts: deeply un...

How to Write a Book When You Have No Time

28 Jul 2025

Contributed by Lukas

You’ve got the idea. You’ve got the passion. But you can’t seem to find the time.In this episode of Your Path to Book Publishing, I’ll walk yo...

Writing a Book Is a Team Sport: How to Build the Right Author Support Team

21 Jul 2025

Contributed by Lukas

You may be the only name on the cover—but behind every successful nonfiction book is a team of experts who helped bring it to life.In this episode o...

What an Amazon Bestselling Book Really Means

14 Jul 2025

Contributed by Lukas

You’ve seen the titles: Amazon Bestseller, Wall Street Journal Bestseller, New York Times Bestseller. But what does it actually take to become a bes...

Why Your Book Might Fail (and How to Prevent It): The Power of a Premortem

07 Jul 2025

Contributed by Lukas

How to Prevent Your Book Launch from Flopping: The Power of a Pre-MortemYou’ve put everything into writing, editing, and launching your nonfiction b...

Celebrating 100 Episodes: My Thoughts on Book Publishing, Branding, and Building a Career as an Author

30 Jun 2025

Contributed by Lukas

It’s our 100th episode, and I’m incredibly grateful to everyone who’s been part of the journey—whether you’ve tuned in from the beginning or...

How to Get Your Book on Local Bookstore Shelves (And Why It Still Matters)

23 Jun 2025

Contributed by Lukas

In today's online-heavy world, it’s tempting to think that selling your book on Amazon is the only option that matters. But there’s a powerfu...

How to Use Your Book to Build a Lead Generation Funnel

16 Jun 2025

Contributed by Lukas

You’ve launched your book—congrats! But after the buzz fades, you might find yourself wondering: Now what? If you’re a coach, consultant, or spe...

How Nonfiction Authors Make a Living (Hint: It’s Not Just Book Sales)

09 Jun 2025

Contributed by Lukas

Think publishing your book is the finish line? Not quite. If you want to turn your writing into a sustainable career, you need more than royalties. In...

Self-Publishing? Here’s Exactly How to Market Your Book for More Sales

02 Jun 2025

Contributed by Lukas

Top Strategies on How to Market a Self-Published BookYou hit publish on your book—now what? Whether you're on a tight budget or just overwhelme...

The Most Overlooked Part of Book Publicity (And Why It Matters More Than You Think)

26 May 2025

Contributed by Lukas

You can have the best-written book in the world—but if the right people never hear about it, it’s not going to get the attention it deserves.In th...

Where to Find Book Publishers (and How to Avoid the Wrong Ones)

19 May 2025

Contributed by Lukas

You’ve probably Googled “publishers for my book” and found dozens of lists—but how do you actually know which ones are legit, the right fit, o...

The Realities of Author Rejection: What Happens After You Submit Your Book

12 May 2025

Contributed by Lukas

You’ve poured your heart into your manuscript, polished your proposal, and finally hit submit. Now what?In this episode of Your Path to Publish, we’...

Do You Really Need a Platform to Get a Book Agent? Here’s the Reality for Nonfiction Authors

05 May 2025

Contributed by Lukas

If you're wondering whether a platform is really necessary to land a literary agent or traditional book deal, especially as a nonfiction author—...

What Actually Moves the Needle? Top Strategies to Boost Amazon Book Sales

28 Apr 2025

Contributed by Lukas

If you want to sell more books on Amazon, you're not alone—but you might be focusing on the wrong things.In this actionable episode of Your Pat...

How to Stay Motivated and Actually Finish Writing Your Book

21 Apr 2025

Contributed by Lukas

Writing a book can feel like running a marathon with no finish line in sight. Starting is easy, but staying motivated? That’s the real challenge.In ...

Mastering the Nonfiction Book Theme – How to Craft a Book That Sticks

14 Apr 2025

Contributed by Lukas

Episode Description:Your book is full of brilliant ideas, but without a clear theme, it might feel scattered or incomplete. In this episode of Your Pa...

The 5 Biggest Book Marketing Mistakes & How to Avoid Them

07 Apr 2025

Contributed by Lukas

You could have the most incredible book, but if your marketing isn’t working, it won’t sell. Many authors struggle with marketing—whether it’s...

Is There Really Room for Your Book? Having Scarcity vs. Abundance Mindset

31 Mar 2025

Contributed by Lukas

Have you ever thought, There are too many books out there—why would anyone want mine? Or I need to keep my ideas secret so no one steals them?If so,...

Top 10 Tips for Success in Indie Publishing

24 Mar 2025

Contributed by Lukas

You've spent months (or years) writing your book, and now you're ready to publish—but how? Traditional publishing, self-publishing, hybrid...

How AI Writing Tools Are Changing the Game for Authors: Top AI Tools for Every Book Writer

17 Mar 2025

Contributed by Lukas

Have you ever struggled with writer’s block, spent hours editing, or wished you had a personal assistant to help with brainstorming? AI-powered writ...

The One-Second Rule: How to Make Your Book Title Stick

10 Mar 2025

Contributed by Lukas

Can your book title pass the one-second test?In today's episode of Your Path to Publish, we break down why your book's title is more than ju...

Hybrid Publishing: The Best of Both Worlds or Buyer Beware?

03 Mar 2025

Contributed by Lukas

Thinking about hybrid publishing for your book? It promises the perks of traditional publishing with the freedom of self-publishing—but is it the ri...

The Ultimate Nonfiction Book Outline: Your Roadmap to a Seamless Writing Process

24 Feb 2025

Contributed by Lukas

Feeling overwhelmed by your nonfiction book project? You’re the expert on your topic, but when you sit down to write, it feels like you’re losing ...

How to Build a Book Marketing Plan That Actually Works (With 10 Proven Strategies)

17 Feb 2025

Contributed by Lukas

Feeling overwhelmed about marketing your book? Whether you’re launching your first book or trying to boost sales for an existing one, a clear strate...

The Hidden Power of Word Count – Why It Can Make or Break Your Book

10 Feb 2025

Contributed by Lukas

Imagine pouring your heart into writing your book, only to hear back from an agent or publisher that it feels too thin, too long, or overwhelming. Wha...

Building Your Author Brand: Why the World Needs Your Story and How to Make It Shine

03 Feb 2025

Contributed by Lukas

Your book has the potential to change lives—but only if people know about it. At the heart of every successful author and book is a strong, authenti...

How to Get Your Book Published: 8 Essential Steps for Success

27 Jan 2025

Contributed by Lukas

Dreaming of seeing your name on the cover of a book? Whether you’re aiming for bestseller status or want to share your story with the world, underst...

Mastering the Art of Nonfiction Writing: Your Step-by-Step Guide to Success

20 Jan 2025

Contributed by Lukas

Are you ready to write a nonfiction book that captivates readers, solves their problems, and builds your authority? Whether you’re starting fresh or...

The Fearless Author: 4 Ways to Embrace Growth Over Goals

13 Jan 2025

Contributed by Lukas

As we kick off a new year, many of us are setting goals and resolutions. But what if we approached this differently—focusing not just on outcomes bu...

Reflecting on 2024: Gratitude, Mentorship, and Ambition for Authors

23 Dec 2024

Contributed by Lukas

Do you want to build a meaningful author journey in 2025?In this reflective episode, we close out the year by exploring three powerful themes that can...

Is Hybrid Publishing Right for You?

16 Dec 2024

Contributed by Lukas

Navigating today’s expansive publishing landscape can feel overwhelming, especially with the rising popularity of hybrid publishing. This model blen...

Choosing the Right Book Type to Write Your Best Book

09 Dec 2024

Contributed by Lukas

Are you feeling stuck or unsure about the direction of your book? It might be because you’re not clear on the type of book you’re writing. Underst...

Is Building Your Author Brand and Social Media Worth It?

02 Dec 2024

Contributed by Lukas

Are you debating whether building an author brand and engaging on social media is worth the effort? You're not alone. Many authors question if th...

How to Thank an Author (And Why It Matters)

25 Nov 2024

Contributed by Lukas

This week on Your Path to Publish, we reflect on the spirit of Thanksgiving and explores meaningful ways to show gratitude to authors. Whether it’s ...

A Big Mistake Authors Make When they First Get Started

18 Nov 2024

Contributed by Lukas

In this episode of Your Path to Publish, we discuss an essential but often overlooked aspect of the author journey: creating an author strategy. If yo...

How Much Do You Pay a Literary (Book) Agent?

11 Nov 2024

Contributed by Lukas

In this episode of Your Path to Publish, we dive into a crucial question for authors pursuing the traditional publishing route: How much do you pay a ...

Can a Self-Published Book Become a New York Times Bestseller?

04 Nov 2024

Contributed by Lukas

In today’s episode, we dive into the question many self-published authors ask: Is it possible for a self-published book to make the New York Times b...

Building Your Reader Community: How to Connect with Your Audience and Grow Your Author Platform

28 Oct 2024

Contributed by Lukas

In this episode, we dive into the importance of building a reader community and how to effectively create and nurture that connection with your audien...

The Power of Beta Readers To Maximize Your Book’s Potentials

21 Oct 2024

Contributed by Lukas

In this episode, we explore the crucial role beta readers play in the success of your book. From refining your manuscript to building early marketing ...

Discover Your Author Model: The Key to Defining Your Author Journey

14 Oct 2024

Contributed by Lukas

Do you know your author model or persona? Understanding this can provide clarity and direction for every phase of your author journey. In today’s ep...

Should You Use NetGalley to Promote Your Book?

07 Oct 2024

Contributed by Lukas

Episode Title: Should You Use NetGalley to Promote Your Book?Are you considering NetGalley to help build pre-launch buzz for your book? In today’s e...

Overcoming Procrastination and Building Consistency in Your Writing

30 Sep 2024

Contributed by Lukas

Getting your book finished can be a major hurdle, and often just starting each day can feel overwhelming. In today’s episode, we’ll explore how to...

How Many Books Do You Need to Sell to Be a Successful Author?

23 Sep 2024

Contributed by Lukas

You're scrolling through social media and see fellow authors celebrating their bestseller status, and you wonder, how many copies do you really n...

Finding Legitimate Author Resources for Your Marketing Needs (Listener Q&A)

16 Sep 2024

Contributed by Lukas

Finding trustworthy and effective resources to help with your author journey can be overwhelming, especially with so much noise in the marketplace. In...

Is Your Book Idea Worth Pursuing? Try This Writing Exercise

09 Sep 2024

Contributed by Lukas

Do you have a book idea that’s been swirling in your mind, but you're unsure if it's worth the time and effort to write? How can you know ...

Why You Will Be Disappointed In Your Book Publisher

02 Sep 2024

Contributed by Lukas

For many authors, the dream of publishing with a traditional publisher is appealing due to the expertise, guidance, and prestige it offers. However, m...

Increase Your Book Royalties by Selling Directly to Readers

26 Aug 2024

Contributed by Lukas

What if you could make a living solely from your book royalties by cutting out the retailer and earning 50% more per sale? What if you had the contac...

Using Neuroscience to Make you a Better Book Author.

19 Aug 2024

Contributed by Lukas

Are you struggling to finish your book? Getting feedback that your manuscript is missing something? It might not be a bad book but a blind spot based...

Create a Book Sub-Title that Excites Your Reader

12 Aug 2024

Contributed by Lukas

Your book needs a great subtitle to create excitement and lead readers from the subtitle to the description and finally to purchase. This is especial...

Turn a Bad Book Title Into a Great One

05 Aug 2024

Contributed by Lukas

Have you ever heard the phrase, "Don't judge a book by its cover?" The reality is that people do, and your book title is crucial for gr...

Are You Making These 6 Mistakes with Your Ideal Book Reader?

29 Jul 2024

Contributed by Lukas

Connecting and building trust with your audience is crucial for any author, especially when selling advice-driven content. Knowing your ideal reader i...

How to Overcome Author Imposter Syndrome

22 Jul 2024

Contributed by Lukas

Do you ever feel like you’re not good enough to write your book? Wondering who will listen to you or if you have enough credibility?In this empoweri...

What you must know to get your book on an Amazon Bestseller List

15 Jul 2024

Contributed by Lukas

Do you dream of seeing your book with that coveted Amazon bestseller banner? Imagine the credibility and opportunities it can unlock for you.In this n...

The One Thing You Must Know About Your Ideal Book Readers

08 Jul 2024

Contributed by Lukas

What is the core problem or challenge your ideal book readers are struggling with?Nailing this crucial insight can mean the difference between a book ...

7 Ways to Leverage Your Book to Boost Your Business

08 Jul 2024

Contributed by Lukas

Do you feel like your business has hit a growth plateau despite your years of hard work and expertise?For entrepreneurs, consultants, and coaches, pub...

Launching a Successful Book with Limited Time

08 Jul 2024

Contributed by Lukas

Are you struggling to find time to properly launch your book while also juggling client work and other responsibilities?Many authors face an inevitabl...

6 Ways You are Losing Money by Waiting to Publish Your Book

08 Jul 2024

Contributed by Lukas

Have you been putting off publishing your book because you're worried it's not quite perfect yet?Many aspiring authors fall into the perfect...

5 Common Mistakes of First-Time Authors and How to Avoid Them

08 Jul 2024

Contributed by Lukas

Have you found yourself stuck in the endless loop of trying to write the perfect book? Are you unsure of who you're even writing for?Many first-t...

Which Publishing Path is Best For You?

08 Jul 2024

Contributed by Lukas

Are you tired of feeling lost in the sea of publishing options, unsure of which path will lead you to success?Many authors make the mistake of rushing...

Trailer | Welcome to the Your Path to Publish Podcast!

05 Jul 2024

Contributed by Lukas

For years, you've walked down the aisles at your local bookstore or seen the airport displays and thought, that could be me. I want to write a bo...

Q&A, Author's Commitment to Marketing

16 Feb 2024

Contributed by Lukas

Marketing Evolution: Highlights the shift from traditional to digital marketing strategies for books.Understanding the Audience: Emphasizes the import...

Bonus - Author Edge Summit Clip - "The 17 Blunders of First-Time Authors"

14 Feb 2024

Contributed by Lukas

In this episode of Juxtabook, we dive deep into the common pitfalls first-time authors encounter on their journey. We are playing you a clip f...

5 Simple Steps to Identify Your Audience Hangout Place Using Amazon

12 Feb 2024

Contributed by Lukas

Discover how Amazon can be a crucial tool for authors to research genres, trends, and competitors. This episode offers a concise guide on using Amazon...

The 5 Phases in Your Author Journey

07 Feb 2024

Contributed by Lukas

Five Key Phases of the Author Journey:Book Development:Writing and refining the manuscript.Gathering feedback from alpha or beta readers.Analogy of pr...

Thoughts on the Juxtabook 2024 Author Edge Virtual Summit

05 Feb 2024

Contributed by Lukas

On February 2, 2024, the Juxtabook 2024 Author Edge Virtual Summit took place—this bonus episode of Beyond the Book reviews six insights t...

Q&A, When to Hire a Ghostwriter in Your Author Journey

26 Jan 2024

Contributed by Lukas

Episode OverviewIn this episode of "Beyond the Book," we tackle the significant yet often overlooked aspect of hiring a ghostwriter for your...

Navigating the World of Co-Authorship

24 Jan 2024

Contributed by Lukas

Episode OverviewIn this episode of "Beyond the Book," we delve into the complex yet rewarding realm of co-authorship. We discuss the potenti...

Mastering Community Creation to Build Your Author Brand

22 Jan 2024

Contributed by Lukas

In this episode, we dive deep into the essentials of building your own community as an author. We explore the advantages and challenges of being a com...

Building and Participating in Author Communities

17 Jan 2024

Contributed by Lukas

Episode Overview:Learn about the introduction to the significance of community building for authors, with an emphasis on the various experiences and i...

Navigating the Challenges of Selling and Engaging Readers in Today's Book Market

15 Jan 2024

Contributed by Lukas

Ep. 38 Why is selling a book so hard?  (A look at reading rates)In this episode, we dive into the perplexing challenge of selling books in the curren...

The Author Edge Summit - Feb 2, 2024

12 Jan 2024

Contributed by Lukas

THE AUTHOR  EDGE VIRTUAL SUMMIT Where Writing, Branding, and Marketing Converge!Friday, February 2, 2024SAVE 50% WITH EARLY BIRD PRICING AN...

The Unexpected Impact of Your Books

10 Jan 2024

Contributed by Lukas

Episode Overview:The episode explores the impact that every book, regardless of its scope, has on both the author and the readers.Discussion on how wr...

2024 Author Success: Two Essential Tips

08 Jan 2024

Contributed by Lukas

Introduction:- The episode focuses on how authors can effectively achieve their goals in 2024.Key Advice for Authors: Strive for Excellence, Not Perf...

Author Highlight: Crafting a Author Journey

06 Dec 2023

Contributed by Lukas

In this episode, we turn the spotlight on an exceptional author currently under the guidance of our coaching program. This individual is weaving a dis...

Discover Your Author Path

04 Dec 2023

Contributed by Lukas

In this episode of "Beyond the Book," explore the profound journey authors embark on as they define their unique path in the literary world....

Q&A: Navigating Your First Publishing Process

01 Dec 2023

Contributed by Lukas

Question: “I guess that I am wondering how you manage an author's expectations around their first contract, like what does that look like in t...

Case Study: The 5 Week Leadership Challenge

29 Nov 2023

Contributed by Lukas

In this episode, we explore the remarkable journey of Patrick Leddin, a Vanderbilt professor and co-founder of The Ledding Group. The focus is on Patr...

Mastering Time and Energy for Authors: Understanding Peak, Trough, and Recovery

27 Nov 2023

Contributed by Lukas

Insights from "When: The Scientific Secrets of Perfect Timing" by Daniel PinkDrawing from Daniel Pink's book, "When: The Scientifi...

Happy Thanksgiving - Ask a Question for the Friday Episodes

20 Nov 2023

Contributed by Lukas

Make your mark as an author.Learn more about The Author’s Mark — Juxtabook’s 12-month professional publishing experience that helps nonfiction a...

Q&A, The Right Amount of Eyes to Review the Manuscript

17 Nov 2023

Contributed by Lukas

Key Considerations: Type of Book and Target AudienceUnderstanding the nature of your book is essential. Whether it's fiction or nonfiction sets t...

Navigating the Author's Journey: Controllable vs. Uncontrollable Factors

15 Nov 2023

Contributed by Lukas

The Emotional Rollercoaster of AuthorshipThe investment of countless hours in writing, publishing, and marketing a book is a significant effort for an...

The Changing Landscape of Bestseller Lists

13 Nov 2023

Contributed by Lukas

The recent announcement from the Wall Street Journal stating the discontinuation of their famed weekly book bestseller lists has sparked discussions a...

Q&A: Crafting Your Author Brand from the Start

10 Nov 2023

Contributed by Lukas

This episode explores the fundamental elements of establishing a compelling author brand that resonates with publishers and potential readers, serving...