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Your Path to Book Publishing

Why Your Book Might Fail (and How to Prevent It): The Power of a Premortem

07 Jul 2025

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How to Prevent Your Book Launch from Flopping: The Power of a Pre-MortemYou’ve put everything into writing, editing, and launching your nonfiction book—but what if it doesn’t go the way you hoped?In this episode of Your Path to Book Publishing, we’ll explore how to use a pre-mortem strategy to strengthen your book marketing plan, avoid common pitfalls, and increase your chances of success across every stage of your author journey.Whether you're self-publishing, planning a business book launch, or building your author platform for thought leadership and entrepreneurial growth, this approach will help you anticipate challenges and take action now—before it's too late.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How to spot your blind spots before your book launch beginsWhy traditional postmortems aren’t enough for publishing ROIHow to apply the pre-mortem framework to your launch team, author marketing strategy, and beyondReal-world examples of authors who could have avoided mistakes with a little more foresightThis is a must-listen if you want to write a book that not only launches well—but sells consistently, connects with readers, and fuels your business.Make your mark as an author.Learn more about The Author’s Mark — Juxtabook’s 12-month professional publishing experience that helps nonfiction authors go from idea to published platform in 12 months or less.Juxtabook.com/authorsmarkLearn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you. It's time to make your mark and connect with like-minded authors to publish your book, build your author brand, and book marketing. Join TodayLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

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