11. "Negging” as a marketing strategy?! I have THOUGHTS!!

 Marketing with Soul: Beyond Negging and Into High-Frequency LoveIn this thought-provoking episode, Rebecca Ives (aka the Content Queen) dives deep into the shadowy world of "negging"—a manipulative tactic rooted in pickup artist culture—and its unsettling parallels in modern marketing. Drawing from personal experiences and her journey as a healer and marketing coach, Rebecca unpacks how these "dark marketing" strategies prey on insecurities to drive sales, but often at a long-term cost to both businesses and their clients.With her signature blend of vulnerability, wisdom, and energy work, Rebecca challenges the status quo and asks: What if marketing could be a force for expansion, authenticity, and love? She explores how we can shift from fear-based tactics to "high-frequency, love-centered marketing" that honors human connection, builds genuine community, and empowers both creators and clients.Rebecca also introduces her upcoming program, I Heart Email, a transformative approach to email marketing that combines practical, step-by-step strategies with a deep commitment to integrity and soul-aligned growth. From creating opt-in pages to fostering joyful relationships with your audience, this program is designed for lightworkers, healers, and spiritual teachers who crave congruence between their work and their marketing.If you’ve ever felt the disconnect between your heart-centered mission and the manipulative marketing tactics you’ve been taught, this episode is for you. Tune in to discover how to market with authenticity, build a business that feels like a "love bubble," and create a community that’s an exquisite fit for your gifts. Plus, learn why email marketing might just be the "soulmate relationship" your business needs in a chaotic digital world.Key Topics:The dark side of "negging" and its role in marketingWhy fear-based tactics work—but at what cost?Shifting to high-frequency, love-centered marketingA sneak peek into I Heart Email: Soulful strategies for building community and incomeThe vulnerability of marketing and how to stand in your powerJoin the Movement:Interested in I Heart Email? DM Rebecca "I Heart Email" with your best email to join the first dibs waitlist —don’t miss the chance to transform your marketing and step into your authentic power. Thank you SO much for listening to your spiritual marketing BFF!If you enjoyed this episode and leave us a review, we’ll gift you a bangin workbook: 33 journal prompts to unleash your NEXT LEVEL online magnetism.  Seriously these are GOLD and gonna help you unlock that “what is sh on and where can I get some?!” Frequency.Just email a screenshot of your review to [email protected] !Have a FABULOUS day!

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