#22 The Collaborative Pathway to Business Growth with Lucy O'Reilly

‘’Clients appreciate business owners who support other business owners because we’re all trying to do the same thing. We’re all people in business.’’ – Lucy O’Reilly. Joining Finola on the show this week is web and brand designer, marketer and online course creator Lucy O’Reilly. Lucy specialises in bringing her client’s businesses online, building captivating Squarespace and Kajabi sites that not only build trust but propel sales too.  Since meeting in 2019, Finola and Lucy have frequently collaborated together in business, and this week’s topic covers just that – the collaborative pathway to business growth. Throughout the discussion, Lucy highlights the key to gaining customer attraction within six seconds and mastering brand identity. Listeners will also uncover how to embrace your customer’s mind and the magic that lies within a collaboration. Key points throughout the discussion include: - An introduction to Lucy O’Reilly  - How to make your customers feel at home  - Aligning your service with your customer’s goals - The importance of building a visual identity - Identifying and expressing a brands voice through copywriting - How video interaction can break down customer engagement barriers - Striving for growth: the benefits of creating a collaborative business structure - The role of trust in effective collaboration - Fair exchange in business: an insight into referrals and affiliate marketing  - How to help your customers by leveraging your network    GUIDED BY GET STRATEGIC: Are you ready to build the business you’ve always dreamed of? Finola Howard invites you to a live 12-week, GUIDED BY GET STRATEGIC program, which will help you build a business that matches your dream. Get ready to learn an A to Z guide on how to successfully position your business, connect with your ideal customers and discover your pathway to success. Reserve your place today: https://courses.howgreatmarketingworks.com/    Resources:  Squarespacehttps://www.squarespace.com/ Kajabi  https://kajabi.com/    Get connected socially with Lucy O’Reilly: https://www.lucydesigns.ie/  https://www.linkedin.com/in/lucy-oreilly/  Get connected socially with host Finola Howard:  https://www.linkedin.com/in/finolahoward/ https://howgreatmarketingworks.com/ https://www.facebook.com/HowGreatMarketingWorks https://twitter.com/HowGMW https://www.youtube.com/channel/HGMW This podcast is proudly produced in partnership with podlad.com

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