25) Dr. Kizzy Parks: The Importance of IO Psychology in the Workplace

In today's episode of the Zen Business podcast, we invite businesswoman and psychologist Dr. Kizzy parks to discuss her journey to entrepreneurship and her use of IO psychology in the workplace From hustling golfballs to seasoned entrepreneur & workplace psychologist, Dr. Kizzy Parks, like myself, had entrepreneurs' blood coursing through her veins from an early age. With humble beginnings and perseverance, Dr. Parks worked her way from blue color jobs to government contracting & advising, using industrial-organizational psychology or "IO Psychology". Today, she lets us get a taste of what it's like to run her own successful business built on mindfulness and understanding. According to studies, only 13% of the psychology field is made up of IO psychologists, making her position very unique but in high demand. With her experience in negotiating, advising, and marketing these mental systems within a government job, Kizzy created a successful business by utilizing the "technical side" and the "human side" of psychology in her workplace.  Dr. Parks found that when it comes to navigating workplace politics, giving employees the freedom of expression and understanding was vastly important to balancing the structure of her business. Kizzy believes the way to build a supportive environment is through meticulously choosing each and every client and employee with great care and insight. And, by selecting a team and clients with the same ideals, same mindset, and the capacity for mental reframing, she developed a framework for the perfect workplace environment - learned from the negotiation & psychology that comes with working within government contracting. Kizzy, to put it softly, embodies the pure drive to help other people.  Listen to the episode to hear us delve into subjects like psychology in the workplace, mindfulness, the power of money vs appreciation, intent vs. impact, misconceptions about work ethics, and so much more!  Engage with Kizzy Parks on Linkedin and @kizzymparks on Instagram  - Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find me on Instagram @itsjmaxim - where you can view my Business Mindset & Lifestyle Tips. Check Out My Digital Growth Hacking Company, KJgrowth.com or @kjgrowth on IG

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