32) My Cofounder Wanted to Dump Me for Doing This

Would you make a change in the business that threatened its very existence? Here's the story of how we took a massive leap of faith, and ended up doubling our revenue in six months. And why you should be willing to take risks in business, in life and in relationships. Vulnerability is the core of all risk taking and those who avoid risk not only reinforce their insecurity toward perfection but threaten the blessings of an exciting, fulfilling and rewarding life. Follow along as I tell the story of why I made an executive decision to fire 80% of our clients and drop our revenue below costs making the company go unprofitable, in turn having Kale question me, the company and our partnership. Alas, at the end, we came out on top. But it wasn't easy. However these are some of the most poignant lessons I've experienced and memories most cherished. *** Listen to New Zen Business episodes every Monday - Available on Spotify, Apple Podcasts, Overcast & More Find me on Instagram @itsjmaxim - where you can get free Marketing, Mindset and Money tips. If you're an investor-backed startup or a high-ticket sales-driven company, contact us at KJgrowth.com or @kjgrowth on IG for performance-based marketing - where we only win when you do.

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